Whistles has long been a go to and firm favourite with style conscious females consumers, well now it’s out turn lads ! The brand’s debut men’s collection for autumn 2014 built on the foundations of contemporary design and modern utility is here. The long wait is finally over for a Whistles menswear range to rival the inspiring and intelligent reputation of our female counterparts, delivering the building blocks of an edited wardrobe, refined to be both accessible and timeless, with an emphasis on newness guaranteed to keep you returning each season for wearable directional looks.
The launch collection balances classic outerwear with high-end knits, versatile tailoring and accessories highlighting, not only everything a modern man could possible need but, the relevance of updating well-loved, familiar pieces with a functional modern edge. Overcoats emerge oversized, and signature bikers are reworked, as we know from Friday’s Post, in black shearling. Trousers tick off both tapered volume and slimmed-down silhouettes. And shirting explores smartened-up staples, ranging from crisp Oxfords to check flannels and textured overshirts.
Jersey feels smart and unfussy. Cashmere upgrades the tracksuit, taking lounge sportswear to a more luxury level. Chunky hand-knitted sweaters sit alongside roll-necks in relaxed mohair blends, or smart fine gauge wools, to define the season’s knitwear. While denim is stripped-back to the essentials, emerging raw and slim with subtle detailing.
Jane Shepherdson, Chief Executive at Whistles, explained to us the concept behind the launch the collection which positions itself firmly in the dynamic men’s contemporary market, making Whistles a new destination for us, the discerning male customer focusing on quality, creativity and yet anonymous style.
“At Whistles we value the power of understatement and believe that sharpness, quality and function are what really resonate today. Menswear is built around a tightly edited core of familiar pieces, so making it feel relevant comes down to perfecting the details and subtly updating them. If the simple things don’t look brilliant, how can you expect customers to fall for the more standout pieces?”
