BLUE COLLAR WORKER is a brand established by an experienced team of British denim experts as a reaction to being sick and tired of the seemingly endless conveyer belt of over-styled European and West Coast American jeans brands, that lack a sense of authenticity. The team decided to launch a small, dedicated, functional, workwear inspired jeans range, with subtle twists in terms of detailing and cut to give a distinct, contemporary, “British” flavour.
All garment details are engineered to function as intended – pure focused jeans wear that will stand the test of time. Raw denim products (unwashed) will wear over time to evolve into a truly unique item, and a great “wardrobe favourite”.
This season the brand has used the finest quality, ring-spun denims, referencing traditional workwear pieces and ‘archive’ influences from the 1930’s – 50’s, products are given that all important twist, whilst, never losing sight of their true utilitarian nature. And sees the introduction of a limited edition line of jeans in top grade 14oz Japanese selvedge denim. Each pair of jeans are individually numbered and with a nod to working times gone by hold beautiful copper “snuff box which doubles up as a handy coin case. This premium range is limited to 150 pairs per style.
Microsoft Word – Blue Collar Worker Press Release AW14
For keeping the cold at bay the collection also includes proofed cotton coats, denim over-shirts, checked work shirts and an expanded range of indigo jersey wear.
As always focus is given to each garment ensuring it not only functions in the workplace but to its overt attention to detail is paid to its construction and internal finishing.
