Although the name Scarlett of Soho conjurers up images of dim lit drinking dens and ladies of the night, nothing could be further from the actuality of this stylish, contemporary and incredibly convenient optical brand.
The brand pays homage to 18th century British eyewear innovator Edward Scarlett, a Royal Optician who revolutionised eyewear culture in his time. At his Soho store, on Dean Street, he popularised the usage of temples on frames for ease of wear and comfort, creating functional, fashionable eyewear. Inspired by his legacy, Scarlett of Soho represents timelessly classic yet modern eyewear, crafted with the finer details in mind. Its debut collection features 32 Unisex models, lovingly designed optical styles from a baseline of 9 fundamental designs inspired by generations of makers and crafters. The frames are hand finished using the highest quality Italian Mazuchelli acetate, undergoing a staggering 16-stage production process. The brand also offers a unique complimentary Home Try-On service, allowing customers to easily pick four frames to try over five days, with free shipping both ways. A great additional touch is each frame is inscribed with a thought provoking quote, for example ‘Embody Grace’, ‘Soldier On’ and ‘Designs Matters’, just for that lil added extra.
Not sure, if I would like to wear those every day, but with the right outfit, they looks sharp.