Happy Socks is a brand who want to brighten up your life and put a smile on your face in the process. It all started one rainy April day back in 2008 when “A vision was born to turn an everyday accessory into a designed colourful item and spread happiness.” Happy Socks wanted to raise the standard of quality, craftmanship and creativity. Happy Socks founders, life long friends, Viktor Tell & Mikael Söderlindh worked in the creative industries for some time, one a graphic designer and one in advertising when the stumbled upon fashion, this is where the Happy Socks adventure began. A world of playful and colourful patterns and designs, Tell, the creative director of the brand, is inspired by the everyday ”everything and nothing” when designing the Happy Socks collections. They work by a motto: ”All play, no work” shows a great deal of what the label is all about: turning a simple and forgotten product into a fun and sought-after creative success story.
Today Happy Socks are sold in over 70 countries on every continent across the planet spreading their message of through humble accessories and making life a little lighter. This Autumn marks the beginning of a new chapter in the Happy Socks mission to spread a lil happiness with the launch of Happy Socks Underwear. Offering three new products, traditional Boxer shorts and boxer briefs for Men plus boxer briefs for the ladies. Offering happiness, quality and comfort to all ends of your underwear drawer ! Essentially, there’s a pair of socks and underwear to suit every occasion, mind, set and style.
