International Uber Style Retailer Harvey Nichols have recently unveils an exclusive fashion film titled ‘NEW RULES’. This dynamic video is directed by the creative agency Bunker London, and styled by Matthew Josephs, who is being hailed as one of the country’s most exciting new stylists.
The film showcases the latest SS14 collections from Harvey Nichols key menswear brands such as: Hood by Air, Kris Van Assche, Christopher Kane, Neil Barrett, Christopher Shannon, B Side by Wale, Damir Doma, Versus, Gareth Pugh, AQA, BLACK SCVLE, Ann Demeulemester, KTZ, alongside the established heavy weights in the industry; Raf Simons, Givenchy, Balmain, Versace and Saint Laurent Paris. This frenetic, high octane film highlights the fashion industry’s current obsession with elevated streetwear and reflects the growing integration between music and fashion. To parallel this pairing, Harvey Nichols has chosen to represent one of Britain’s growing musical talents Lil Silva, whose musical influences are an amalgamation of minimal funk and grime, to provide the background beats.
New Rules: SS14 Menswear from Harvey Nichols on Vimeo.
