Sir Paul Smith is a designer who’s long had an association with the world of sport, whether that be through his own life long passion for cycling and his partnerships with Giro d’Italia or the Stylish cycling brand Rapha, or dressing not only the England Football team but his ongoing relationship with Manchester United. The Summer of 2014 not only is the summer of sport, but sees it come together with Fashion and fragrance in Paul Smith Extereme Sport – a fresh, energising, sporty take on Smith’s Classic scent.
“I’m passionate about sport and wanted to create a fragrance that embodied all the things I love about it.” Says Sir Paul. “Extreme Sport fresh, lively and and dynamics and will appeal, not just for sportsmen, but to any man with an active lifestyle.”
Paul Smith Extreme Sport is a citrus, woody and spicy fragrance. It takes it’s base DNA from it’s highly successful parent scent- in bergamot, incense, tonka bean and geranium, but to invigorate the new sporty twist, we see a raft of new notes. Kicking off with an intense burst of grapefruit followed by a shot of cool, crisp Moroccan mint. This then gives way to spicy floral heart punctuated by stimulating black pepper. The scent shows it’s muscle with its stamina and staying power built around incense Cedarwood and Tonka bean to give it all day longevity to the skin.