This month New Balance launch their latest Made in the UK shoe pack, the New Balance 577 ‘Seaside Pack.’ Inspired by all that comes with a typically British day at the seaside, no not cold wet weather, donkeys and unpleasant pollutant surprises in the sea !
The 577 ‘Seaside Pack’ takes inspiration from the sea, sun and sand with bright pops of colour which represent all the fun that the seaside brings, woop woop.
The helter-skelter design on the tongue label and striped insoles mimicking the stripes of a classic seaside deckchair collide to make these shoes a must have for sneaker collectors and allow these classic 577 models to tell the story of a quintessentially British seaside experience.
When introduced in 1989, the 577 was arguably the most supportive trainer for serious runners. Today this heritage style is more likely to be seen on a catwalk than a running track having been firmly cemented as a highly sought after fashion favourite. Take a look a the short film below –
