Aveda is augmenting its Charitable credentials when Aveda stylists from around the globe each volunteer eight hours of their time to offer ‘Appointments for the Earth’ (including all salon services) in return for a donation to Earth Month. The Aveda Lifestyle Salon & Spa in London’s Covent Garden will be supporting this worthy global initiative by hosting a Cut-A-Thon and Beyond Salon Takeover on Monday 7th April
Aveda supports communities around the world with a commitment to raising $6 million for clean water in 2014. Aveda professionals in more than 30 countries have collectively raised more than $32 million in support of Earth Month since the campaign’s inception in 1999. To date more than $26 million has been directed to support hundreds of clean water projects on six continents.
Funds raised by Aveda UK will benefit local Earth Month partner WaterAid – a charity with a mission to transform lives by improving access to safe water, hygiene and sanitation in the world’s poorest communities. WaterAid is an international non-profit organisation established to helping the world’s poorest people gain access to safe water and sanitation in 27 countries across Africa, Asia, Central America and the Pacific region.
Did you know ?
768 million people still do not have access to clean and safe water.
768 million people do not access to safe water. This is roughly 1 in 10 of the world’s population
2.5 billion people still lack access to a toilet, with huge negative impacts on wider human development including health, education, gender equality and livelihoods.
Diarrhoea is the 2nd biggest killer of children under five years old globally. Nearly 9 out of 10 cases of diarrhoea can be prevented by safe water, sanitation and hygiene.
“Social responsibility has been a pillar of the Aveda ethos since the brand’s founding in 1978. Aveda professionals are living proof that beauty and environment are inextricably connected – their commitment to Earth Month is truly remarkable.” Darren Potter, Aveda General Manager
www.Justgiving.com/company/aveda
www.wateraid.org
www.avedainstitute.co.uk
www.aveda.co.uk
Such a fantastic initiative! Those facts can be easily forgotten when the life is good, so it’s a wonderful reminder and a great project.