Ahhhhh the weather is improving, please don’t let me be speaking too soon and what a different it makes, people smiling, laughing, why even bus drivers are being friendlier !!!! For Spring 14 BananaRepublic have taken inspiration from the Golden State of American, California. Inspired by the brand’s heritage and the pioneering spirit of its San Francisco roots, the campaign celebrates authenticity with style and the California state of mind.
The California Collection reflects an effortless blend of laid back comfort and easy chic that includes iconic pieces to the brand, such as chinos, trenches and utility jackets that have been reinterpreted into relevant and modern sportswear.
To accompany this collection, the brand have unveiled a new look campaign – a heartfelt nod to the modern day adventurer who appreciates the journey, not just the destination. The campaign champions true relationships, true style and true emotions, under the heading, “TRUE OUTFITTERS”, illustrating life’s precious lil moments shared between ones soul mate and loved ones, ahhhhh. Real-life couples and families were cast in the campaign, including New York based partners and interior designers Nate Berkus and Jeremiah Brent, Argentinian model and chic hotelier Nicolas Malleville and his family, Nashville natives and longtime sweethearts Cory Bond and Bekah Jenkins, and up and coming European models Sara Blomqvist and Jeremy Young.
“Banana Republic represents an approach to style, living and a state of mind that continues to define the modern wardrobe,” says Banana Republic global chief marketing officer, Catherine Sadler.
