Levi’s Jeans occupy a very privileged place in the apparel Universe. No one can argue that over time no other denim brand has been so historically iconic from their birth by Levi Strauss & Co in 1873, to being the most desired and traded object on the black market in countries behind the iron curtain in the 1980’s and producing some of the most memorable Advertising campaign of any brand from Nick Karman’s 501’s to errr Flat Eric.
Bringing us to today where Levi’s have looked back at their extensive heritage as inspiration for their latest venture of urban running trainers. The Levi’s brand knows that trainers are an essential part of a man’s wardrobe whether he likes to wear them while relaxing in his jeans on the weekend or teaming them up with chinos for a mid-week night out. They’re a go-to item that works no matter what you’re up to.
The Design boffins over at Levi’s have taken classic running style shoes from the eighties and reinterpreted them to instill a strong sense of craftsmanship and refinement for today’s contemporary man. An interesting eco element of the shoe is the fact that they have shredded old shoes and mixed them with a rubber compound to become a new outsole and in keeping with their denim heritage, while you might normally associate chambray with Levi’s shirts, the new city runners have been lined with this stylish fabric to give them some additional refinement on the inside.
