We all like to stand out from the crowd, OK, not in a stupid way, but you know what I mean ! And with the new customize project from Adidas Originals Eyewear, thats exactly what you can do. There are millions of combinations to choose from – and that’s just the beginning.
Those clever lil sportswear designers at Adidas HQ wanted us to be able to express our own individual style, through the mode of Sunglasses. Sick of when the sun, finally, shows its almost forgotten face in these parts, being confronted with a sea of Aviator style and Wayfarer-esque sunnies. They took inspiration from everyday life. Thinking, how cool would it be to coordinate your sunglasses to every outfit in your wardrobe ? They drew inspiration from the latest trends, presenting fresh takes on the styles of the 50s, 70s and 80s-(I don’t know why they disliked the 60’s and 90’s)‐ and a new concept rapidly emerged, paving the way for millions of combinations of customize eyewear.
The online configurator on the adidas Originals eyewear website allows you to give free rein to your creativity and design your own sunglasses. Mix and match temples, frames and filters according to your preferred shapes and colours. When your design is complete, you can view the final effect in the virtual mirror. All you need is a webcam. Alternatively, you can download a smartphone app. The virtual mirror helps you to quickly decide whether you have found the perfect style or need to experiment a little more.
