The “Surf Shack” range by Tommy Hilfiger
American surf culture was born in the 1960s, the band the Beach Boys’ were hitting the Billboard charts singing of “Surfin’ USA” , ahhh life was simple, fun, carefree. Rooted in California, the surf movement was more than a trend; it offered a new approach to sport, language, music and fashion – much of which remains true today.
For Summer 13 Tommy Hilfiger has taken inspiration for his limited edition “Surf Shack” range from the warm waters of Malibu, Australia’s Gold Coast ohhh and the more chilly Atlantic swells in Biarritz. It’s sunset drinks on the beach lit by late-night beach bonfires and après- surf clambakes while the waves lap up at your feet. Surf Shack is about vivid living. It takes the surfers’ carefree charms and attitudes – deep tans, bright colors, boho attitudes – and adds a dash of preppy flair.
In support of Tommy Hilfiger’s ongoing partnership with the Art Production Fund (a non-profit organization dedicated to producing ambitious public art projects), the limited- edition collection is complemented by a series of unique surfboards, custom- designed by five American artists – Lola Schnabel, Richard Phillips, Scott Campbell, Gary Simmons and Raymond Pettibon – to create unique, custom- designed surfboards to complement the Surf Shack capsule collection. From pop-culture portraits to mystical abstracts and chalk-on-slate paintings, the artists have each applied their innovative, individual creative visions to the boards, which a limited number of the surfboards will be available for purchase at select Tommy Hilfiger stores worldwide, via tommy.com/artofsurf
The Richard Phillips designed board
The Scott Campbell designed Board
The Raymond Pettibon designed board
