Nudie Jeans, have built a world class reputation since their launch in Gothenberg, Sweden in 2001 with a no nonsense, Anti-Fashion, common sense message of if you like the brand join us and enjoy their product and if you don’t thats cool, OK. Their core values were decided upon even before the brand was founded. To work with suppliers and partners who respect human rights and take responsibility for the environment was a given base to start from. Apart from doing what they enjoy the most they wanted to work with people who share this simple and genuine philosophy. They wanted to create a platform for realising idealistic projects and they entered into a collaboration with the humanitarian organisation, Amnesty International, in its launch year.
The guys behind the brand have a beautiful approach to the denim business believing that besides leather, only denim has the ability to age so gracefully, formed by its wearer into a second skin. The Indigo colour of denim is the living colour thats fades together with the lifestyle. The longer it lives, the more character and attitude it gains
The latest addition to their family is an, unsurprisingly, Organic premium Pima cotton grown on a small scale organic farm in New Mexico, USA. Selvage fabric woven in Japan on narrow shuttle looms by skilled denim artisans. Cut and sewn at one of the world’s best denim producers in Italy. The Grim Tim Dry Organic Pima Selvage Jeans.
The fabric has a streaky appearance which is a feature thanks to the long fibres of the Pima cotton. Combining Pima cotton with the benefits of the selvage weav- ing technique creates a durable, dense and soft fabric. Each pair has an individual number, ranging from 1–480, stamped on the back leather patch. To break-in this dry 13,5 oz selvage jean, wear it for six months before first wash.
