There are Fashion Houses and there are Fashion Houses and Fendi is a house and rule all to themselves, since 1925 Fendi has always been on the cutting edge of Italian style and experimentation. They have always embraced the idea of luxurious craftsmanship and contemporary innovation. A family at the core of the house, founded by Adele and Edoardo Fendi and passed into the care of their five daughters, who had the foresight to start to collaborate with a young man called Karl Lagerfeld, you may have heard of him, back in 1965. The rest they say is history !
Silva Fendi, the Creative Director of Menswear, Accessories and Childrenswear for the house wanted to complete the chic and carefree live of the Fendi man, with a fragrance which would reflect him and his embodiment of style and charm. The scent itself, is a bracing freshness of Tangerine from the offset, this is accompanied by Bergamot. Then a fresh and aromatic top note with Basil sets the tone in turn it is spiced with Rose Hips and Cardamom. This is completed with vibrant Geranium before melting into the powerful woody tonalities of Cedar from Texas.
For a racy and stylish scent of this nature, Fendi searched for a man to embody the true meaning of Fan di Fendi Pour Homme. They needed a man, a man of talent, whose style is world class and who shared a real synergy with Fendi. For this they opted for Mark Ronson, a recognised renaissance man who’s not only award winning but whose work stretches from artists as diverse as Bruno Mars, Rufus Wainwright, Duran Duran, the Late Amy Winehouse and the Royal Ballet. Whose family like the Fendi’s are both talented and creative.
