748 million views on TikTok Can’t be wrong ! – Why the Viral Men’s Hair Styling Powder on TikTok is Worth the Buzz

Men’s attitude toward cosmetic products is changing and more men than ever are moving beyond shaving and fragrance basics. In fact, demand for male skincare and haircare products is growing 21% Year on Year. 

Searches for “men skincare routine” have grown by 700% in the last five years, making male skin and haircare the fastest-growing segment within the male grooming industry.

Here’s how to use hair styling powder for men:

1 Apply to dry hair.

2 Use a small amount of powder while styling.

3 Use on your roots for lift.

4 Scrunch your hair to add volume

Experts at Chris & Sons, the No.1 Hair and Beauty Supplier in the UK said, “Hair styling powder is a men’s hair care product that helps add texture and volume to hair. The product is especially popular among men with thinning hair because it makes their hair look fuller and thicker. Hair styling powder has grown partly due to organic and paid social media marketing campaigns (videos mentioning the product have over 748 million views on TikTok)”

Chris and Sons Ltd is today the UK leading Independent distributor to the hair and beauty industry. They are responsible for furnishing Salons, Barbers, Spas and Clinics all over Europe.

Founded in 1967, the firm has an established heritage and is still run by the original family. The company prides itself on strong family values, customer service, and as a result of 50 years plus experience, vast knowledge of the industry.

Chris & Sons is devoted to giving the best to their clients and pride themselves on being a multi award winning company. An extensive range of products enables supply of every item required by professional hairdressers and beauticians.


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