No Grimm Fairytale here – Samsøe & Samsøe

imageHeralding from the Danish capital city of Copenhagen, Samsøe & Samsøe’s  history goes back all the way to 1993 where two creative brothers opened a Samsøe & Samsøe jewellery store in the Latin Quarter of Copenhagen, OK hands up who knew Copenhagen HAD a Latin quarter ? After a short while the siblings started designing and producing clothes to great demand.

The fundamental identity of Samsoe & Samsoe is based on a unique and recognizable Scandinavian aesthetic of raw detailing and simplicity as well as tailored trends and tendencies of today.

The ambition of the brand is to develop an attractive, customer-oriented and international design based on Scandinavian design traditions which are modified by contemporary trends offering both male and female consumers a complete wardrobe selection.

imageWith self-confidence and experience Samsøe & Samsøe has been able to run with success across the Scandinavian territories. It’s very much viewed as an acknowledged and progressive brand across Scandinavia, seen as providing a modern and present design for a wider market. The brand reflects personality, innovation and quality.

For Summer 15 the brand is presenting a Menswear collection inspired by Japanese multi-artist, Tandanoi Yokoo, meets 70’s rock’n’roll attitude. Striped tees, denim jackets and shirts mixed with modded paisley prints are what make this ‘Lost Angels’-inspired collection. Yokoo’s offbeat porcelain skulls are mixed with paisley pattern and used throughout the collection for jerseys, shirts and old school bandanas, giving it a look that is modern, tailored, simple, but masculine. Together, the colours, fabrics and new patterns all form a collection that depicts the tailored look of the 70’s, but never losing sight of its modernity.

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