Avez-vous l’heure, s’il vous plaît ? – Briston Watches

imageNew to the timepiece industry, Briston’s was first stocked in Colette, Paris, and has expanded rapidly to worldwide stockists. A selection of their latest Clubmasters are now available at Harvey Nichols, Oliver Spencer, End, Liberty and in-store at Selfridges. The French watch brand, presents their Clubmaster Collection – a finely crafted 18 model set, made from the finest European materials. Excellent Swiss craftsmanship paired with British sports chic ensures this watch brand has a classic preppy aesthetic without compromising on quality and technical functions.

Brice Jaunet, Bristons founder, has a wealth of experience in the luxury watch industry, dating back 15 years. With Cartier, Zenith and LVMH all successfully on his CV, Brice’s passion and proven market knowledge led to the creation of Briston; which provides chic yet accessible timepieces with an iconic 1920’s inspired ‘cambered square’ face.

The Clubmaster range epitomises British tradition with iconic vintage racing cars and sports heritage as the key elements of inspiration. It is this sporty preppy chic that marries so well with the brand’s innovative use of raw materials and colourways that creates its authentic style. The British heritage of the brand runs deeper still, taking it’s namesake from the historic Norfolk village.

With the relationship of style, function and technology becoming increasingly sought after, Briston has the added benefit of an exclusive NATO watch strap. Originally developed by the British Ministry of Defence in the 60’s for the Royal Navy, the NATO straps are not only technically sound, robust and water resistant, but also reinforce the vintage spirit and affirm the sports chic look.

Boasting interchangeable NATO straps, multiple metal finishes and two styles of faces, the Clubmaster range has something to suit every man. The HMS is a simple hour-minute-second & date style face for an urban chic feel, while the Chronograph features multiple timekeeping dials, reinforcing the ‘Sport’ sentiment of the collection.

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