Noato Fukasawa

Noato Fukasawa

Our more eagled eyed readers will recognise the name Medwinds from last year when we profiled the brand and their envious working ethic and environment of Barcelona, certainly beats South East London, just.  For Spring 2013 the brand presents a complete collection of wardrobe staples designed with the Med lifestyle in mind. The collection aims to take the wearer from the essential pieces of the week to the comfort but versatile needs of the weekend. Medwinds have designed a range with their happiest memories in mind, summers by the beach, walks along the spanish coast and catching up on long hazy evenings with friends.

For Spring 2013 Medwinds has collaborated with the Japanese Designer Naoto Fuksawa, It’s the first dalliance into fashion for the prestigious Japanese designer, known internationally for his consulting work which focuses on evaluating companies corporate strategies and bring them in line with the mean of sociality and how we define quality of life in order to direct them towards where society is inevitably heading. The company’s social responsibilities are always a key point is Fuksawa’s findings and has resulted in many successful conclusions.

For this project Fukasawa worked with Medwinds, designing a collection of clothing and accessories inspired by the beauty of the Mediterranean, called “On the beach”, not to be confused with the Chris Rea song though.

“I walked slowly along the beach of Barcelona. Because it was wintertime there were not so many people out there but the shoreline, the decks that connect the beach to restaurants together with the line of the shops that gradually merge into the city,made me realise that there can be a series of clothes and shoes representing this transition of the culture based on the landscape. “On the Beach” is an idea that translates beach as a place for gathering, relaxing and for recreation”. Naoto Fukaswa 

On the Beach Collection by Noato Fukaswa for Medwinds

NAOTO CHAIR 0050NAOTO SHIRT AZUL 0073NAOTO PALAS BROWN 0070

NAOTO SHORTS G 0104

It’s warming up, slightly, it’s looking like summer’s, hopefully, on its way and the thought of holidays are creeping into our heads. Whether that be on a long deserted beach in some far flung destination or something a little nearer to home and a trip to some of blighty’s incredible coastlines. One thing you will definitely have to pack is swimwear, now before we move on any further, as you all know, here at Clothes-make-the-man.com we pride ourselves on being a no nonsense platform that cater for the requirements of the regular guy. So please this is a non swimming trunk shoot, strictly shorts and some of the best that are currently on the market.

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1) Checked shorts £39 by Medwinds
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2) Red Hebiscus print swim shorts £120 by Vilebrequin
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3) Pink checked swim shorts £45 by Bjorn Borg
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4) Purple & pink multi striped swim shorts £85 by Paul Smith
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5) Black, white & Biege swim shorts £35 by Fred Perry @JD Sports
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6) Navy whale print swim shorts £49.95 by Star Blu
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7) Shoe lace print swim shorts £45 by Nike 6.0
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8) Swirl patterned swim shorts £25.00 by Adidas @ JD Sport

STOCKISTS

www.medwinds.com

www.mrporter.com/Shop/Designers/Vilebrequin/Clothing

www.bjornborg.com

www.paulsmith.co.uk

www.jdsports.co.uk

www.starblu.com

www.nikestore.com