For Autumn 2016 John Lewis Menswear is introducing, PRESENTING; a unique curation of three emerging menswear brands, which brings a distinctly Scandinavian slant to this British institution. A favourite of Britain’s everywhere, John Lewis will be stocking a trend led selection of designs from Libertine-Libertine, Samsøe & Samsøe Menswear and J Lindeberg, which, until now, for the majority can only found in select independent boutiques around the UK.
Libertine-Libertine, was founded in 2009 and has quickly established itself a reputation for offering a clean minimalist aesthetic crafting the perfect balance between simplicity and cultured sophistication.
Samsøe & Samsøe creates unique and undeniably recognizable Scandinavian fashion. The brand continuously develops attractive, market-oriented and international designs, supported by the best essential products.
Lastly the luxury Scandinavian brand J Lindeberg, this could be described as the most premium part of the PRESENTING offering for this season. Founded in Stockholm in 1996, by Johan Lindeberg, it offers outstanding products for a contemporary active lifestyle.
John Lewis will offer a point of difference on the high street by stocking these exciting brands as an introduction to its customers who may not be previously familiar with the collections. The carefully curated selection of products have been chosen in line with key current trends in menswear and will launch in three focused stages throughout the season.
It will launch the three brand’s interpretations of the Rollneck knit in September for protection against that Autumn chill, a Bomber edit in October to combat the transeasonal elements and a elegantly masculine curation of Longline Overcoats in November for the lead up to the Yuletide.
Beth Pettet, Buyer for John Lewis Menswear Brands explained the concept as, “We are delighted to be working with 3 brands who are relatively new to the UK market but who are bringing an expert eye to the current trends within menswear. This season’s Presenting collection underlines our ambition to cater for the fashion customer who is both individual and confident in his style. The range combines premium quality clothing with a fresh and exciting take on the key items of the season.”