With Father’s Day a little over a week away, we thought the launch of the French Fragrance house, Azzaro‘s new men’s scent was timely but more so is its backstory for the inspiration behind the fragrance. Founder of the brand, the late, Loris Azzaro shared two great loves, the first his close relationship with his grandson Romain and his attachment to the Mediterranean Sea were the sources of inspiration. With Chrome Pure the driving force behind it, is to reconnect with these two major inspirations: the undeniable bond between a father and his son, and the sense of escapism conveyed by Chrome’s symbolic freshness.

This was the brief set for the creators of this new scent, perfumers Jacques Huclier and Olivier Pescheux, who have been responsible for such iconic aromas as Davidoff Horizon and Thierry Mugler A*Men. In the tradition of Chrome, Chrome Pure focuses on special bonds such as that between a father and his son witnessed during spontaneous moments, instances when time seems to stand still, magical everyday interludes that stay with you for the rest of your life.

Messers Huclier and Pescheux have done a sterling job in recreating the scent of Fresh long Summer days and the memories created during this time. A citrus-oriental-woody fragrance, Chrome Pure revisits Chrome’s emblematic freshness, creating a more textured and vibrant feel, with the addition of two new ingredients: The spicy-woody accents akigala wood and tonka bean join the white musks and mate leaves of the original version. Chrome Pure is a crisp fragrance, synonymous with purity, combined with a real feeling of vibrant freshness and strength, structured around sun-kissed moments.

imageYou know that feeling, why didn’t I think of that ?  Well with Cornerstone this is a perfect case in hand. The concept of it is simple yet brilliant. Basically, entrepreneur Oliver Bridge launched Cornerstone in June this year, having raised £175,000 from a group of angel investors and teamed up with leading packaging designers, dermatologists and web developers to bring the idea to life. Cornerstone was born out of Oliver’s personal frustrations with the discomfort and expensive nature of wet shaving – he felt that combining quality products with modern technology would be a powerful way to disrupt the men’s shaving market.

The range offers a flexible, regular delivery of its razors and shaving products right to your home. It’s a simple, more convenient way for men to shave. The journey begins at cornerstone.co.uk where customers are asked two questions:

(i) How often do you shave?

(ii) Which products from the Cornerstone range would you like in your box?

imageCornerstone uses these answers to suggest a regular delivery schedule tailored to the customer’s personal shaving routine. Before each scheduled delivery, the customer receives an email to alert them of their upcoming delivery, giving them the chance to change their product selection or the delivery schedule of their Cornerstone box, as well as allowing them to cancel or pause their plan at any time if they’re not ready for their next set of products. This way, customers avoid build-ups of the products that they use less often, and are never committed – they can cancel or change their plan whenever they need to – giving control and flexibility.

The range consists of Pre-Shave Face Scrub – blended with volcanic sand and cedarwood to help release ingrowing hairs, reduce shaving spots, unblock pores and lift dead skin cells. Shave Gel – blended with ginger and eucalyptus, protecting and rehydrating skin to help reduce shaving irritation. Razor Blades + Aluminium Razor Handle – sharp, durable razors mounted on a lightweight alloy aluminium razor handle. Each razor has five blades, an aloe vera moisturising strip and a flexbile head for precision and control. Post-Shave Balm – blended with mint and honey to cool, refresh and moisturise skin after shaving. The Cornerstone range was developed in partnership with expert dermatologists and manufactured in the UK. The razor handle was designed in London and produced in the UK, and the razor blades are manufactured in Germany.

imageOne of the great attentions to detail I love about this range is if you refer a friend to Cornerstone they’ll send you a razor handle personalised with your initials as a thank you !!!

Talking of which Cornerstone have are offering an engraved shave set to one of our amazing readers and each entrant a runner-up prize of a £10 Cornerstone gift coupon (once the winner has been announced!). Is this something you’d be up for? I bloody well think so !!!! All you have to do is sign up to our Instagram account @ClothesMakeMan between now and midnight (GMT) on Sunday 27th July. Its that simple !

The Murdock London Barber Shop at the Shop at the Bluebird in London

The Art-Deco inspired Tommy Guns barber shop at the Superdry flagship store

Regular readers of Clothes-make-the-man.com may have noticed of late a trend developing at menswear retailers with the addition of a traditional barber shop, but with the all important, contemporary twist, in their flagship store. However, this isn’t a new phenomenon, for years bastions of traditional department stores such as Selfridges, Harrods and some of the more old school House of Fraser stores such as the former Kendals in Manchester, have all boasted grooming emporiums to answer any possible requirement the dapper gent may request.

Nevertheless, the style pendulum has well and truly swung back in favour of the traditional barber shop experience. In the last few months alone we have seen the brilliant Murdock London open at the uber trendy Shop at the Bluebird on the Kings Road in London and then only last week we had Ted Baker inviting us to experience his Turkish inspired Ottoman Lounge, as you fans of Clothes-make-the-man.com will know only too well.

Mr Natty himself, Matt Raines at Albam

Nonetheless, these retailers are far from being on their own on this particular grooming tip. TopMan have enlisted the service of top barbers Sharps, as too have Ben Sherman who are soon to open this service in their Islington, London store . Superdry have opted for the grooming skills of Tommy Guns for their retailing flagship stores. Tommy Guns are particularly known for creating a striking environment that blends heritage Barbershop influences, faux narratives and modern day craftsmanship to their hair cutting prowess. And those guardian of No 1 Savile Row themselves, Gieves & Hawkes are a dedicated contemporary oasis within their traditional male haven, maned by Gentlemen’s Tonic.

Also, we have seen the likes of Albam, yes trendsetters extraordinaire Albam, who have been offering the unique services of Matt Raines and his Mr Natty brand within their stores.

And for our Irish readers, or if planning a trip to the Emerald Isle, the wonderfully stylish Brown Thomas have recently opening their own grooming enclave in Brown’s offering packages from the ‘10 minute Quick Fix’ and the ‘40 Minute Rejuvenation’

Although, the first time I saw this new modern day trend, of a return to the barber’s chair within a men’s shopping experience was with the Mancuian style gurus Oi Polloi. Who for years in their original store, had queues out their door waiting to take advantage of their single barber’s chair.

Following a Pan European study, Lynx or Axe depending on where your reading this wonderful blog, found that, an unsurprising 88 per cent of girls claiming that bad hair can be a major turn-off (que the sound of teenage lads stampeding off to their local chemist to buy this range). They believe that hard and crunchy hair look caused by traditional hair gels has been consigned to history and following on from this study the Lynx scientists in white coats, formulated and dreamt up this complete hair care range designed to fulfil male hair needs and the need of single guys to get a better half.

Developed with powerful, ingredients to fight dirty, greasy, flaky and over-gelled hair,(YUK) the new shampoo collection helps men get healthier looking hair.

All products in the range are designed to suit different hair needs and address every man’s hair concerns:

  • Anti Dandruff with active zinc to avoid those nasty white flakes
  • 2 in 1 shampoo and conditioner to speed up your clean
  • Deep Clean to purify hair by removing grease, oil and product build up
  • Just Clean a shampoo for normal hair that makes it easier to style
  • Attract a shampoo with a more sophisticated long-lasting fragrance

Then to complete the hair transformation those clever geeks have come up with a range of styling products to achieve everything from a ‘spiked-up’ look, a clean cut look or the ‘just got out of bed’ messed-up look:

Spiked Up Look (Structuring cream)

Messed Up Look (Re-workable Paste)

Clean Cut Look (Defining Wax)

Attract extreme Hold Cream Gel

Extra Strong Hold Cream Gel

Strong Hold Cream Gel

The range is available from all good stockists and for more information on the Lynx Hair range visit www.facebook.com/lynxeffectuk or follow @LYNXEFFECTuk (#lynxhair)