A recent study by men’s online store, StandOut has revealed the most popular looks per major U.K. City over the past 12 months and insights into the clothing preferences of the men living in each of these cities based on transactional data.

The study illustrates that the jeans favoured by most of the UK’s male fashionistas, including those living in London, Glasgow and Bristol are Levi’s Blue 511 Slim Fit Rock Cod Jeans. Most cities tend to go for dark wash jeans except Birmingham, who prefer to stand out from the crowd in light blue jeans that are ripped at the knees.

Converse trainers are style staples for men in London, Manchester, Liverpool and Bristol, with 3 out of 4 of these cities opting for the same style – Converse Optical White All Star Ox Trainers. Liverpool however, prefers a slightly grungier vibe with a pair of Converse Black/Mono Taylor OX Trainers.

Edinburgh and Glasgow like to channel a slightly more vintage aesthetic with the edgier trainer choice of New Balance and Saucony.

When it comes to outerwear, popular jackets and coats differ from city to city apart from London and Edinburgh where the preferred brand and style is the practical yet stylish Levi’s Black Berkman Trucker Jacket.

Jackets and coats are the second most popular clothing type in the chillier climes of Edinburgh and Glasgow as well as being the favourite clothing type across the whole of Scotland.

Also, it’s true what they say about Scotland – underwear and socks are nowhere to be seen in the top clothing types bought by Scotsmen over the past 12 months.

The similarities between the capital cities of London and Edinburgh continue with the favourite choice of t-shirt. The men living in these parts of the UK know that a simple white or black t-shirt will go a long way and is a true wardrobe staple when putting an outfit together. And they certainly know that you can never have enough plain tees, buying their favourite style in a handy two-pack.

In comparison, the men living across the other major UK cities are not afraid to sport a bolder look. The favourite t-shirts differ from brand to brand such as Vivienne Westwood and Religion and tend to display a pattern, large logo or design. Added to this, we know we’re only halfway through the league, but many football fans will confirm that Manchester is blue which is reflected in the sky blue t-shirt choice of stylish Mancunians, of course.


After 2017 being the year of collaborations, 2018 has kicked off with a bang thanks to this beauty from sportswear giant Nike and legendary denim brand, Levis. Both arguably top dogs in their fields. Through the use of Levi’s most signature denim washes alongside the classic Jordan 4 silhouette sounds like a recipe for a spectacular collaboration.

Rumoured to have an extremely limited size range, unless your willing to pay the crazy resale prices predicted by many, your going to have to keep your eyes peeled and with retail for the sneakers rumoured to be £170.00 you can’t go wrong as these will just get better with time. On top of the ever so hyped release of the air Jordan sneaker is the reversible denim trucker jacket combining the classic craftsmanship, flight suit inspired wing detail and the Jordan brand logo, both pieces set to dominate the January Street wear scene upon release.

The only piece missing is recognisable Levi’s horse patch replaced on the back by the jump man logo, with the classic red Levi’s tab included in the shoes design, a reversed denim material fills the in sole and liner. With key details including a gum sole and golden stitching. With only limited, exclusive, personally chosen retailers in the UK will hold both items these being End clothing based in Newcastle, you lucky Geordies and Levi’s Regent street London and if you have entered any of the competitions we hope some of our readers will be lucky enough to win.

Contact us on social media and let us know what collaboration you would like to see in 2018!


Words by Keanu Adorable

We’re right in the middle of the winter season, and it hasn’t been forgiving. Keeping warm is our priority but this doesn’t mean we should sacrifice our style (you don’t really need to put on that sweater you got from aunt Julie during Christmas). But no worries, we have sorted you out in the knitwear department, ranging from high street to high end, it’s time you invest properly in some quality knitwear pieces for, what look so like, the long harsh winter months.

KNITWEAR PIECE 1: JIGSAW – Mock Neck Cocoon Jumper

Made from a chunky lambswool blend in a mouliné slate blue, this jumper by Jigsaw features that statement mock neck. Further styling details include raglan sleeves and deep ribbed cuffs and hem, giving you maximum comfort and coverage – perfect knitwear piece for those cold mornings/evenings.

KNITWEAR PIECE 2: FOLK- Wool Blended Sweater

This Folk sweater is knitted from a soft wool-blend in warm shades and is an exclusive at Mr. Porter. The crew neck is lightly padded to provide extra warmth where you need it most, which is often if you’re in the northern hemisphere these upcoming months.

KNITWEAR PIECE 3: KENT AND CURWEN – Vintage Cable Knit Sweater

With the feel of a favourite vintage piece, this textured knit by our emerging favourite brand Kent And Curwen has been carefully stonewashed and finished with deliberate aged and used detailing. You can pair this piece with a tonal peg leg trouser for a strong winter look for casual or smart wear.

KNITWEAR PIECE 4: COS – Cable-Knit Jumper

This jumper from COS is made from a chunky, heavyweight cotton blend with a mix of half-cardigan and wide cable stitches for detail. A relaxed fit, that is completed with a rounded neck and ribbed edges. A perfect piece for your winter wardrobe.

KNITWEAR PIECE 5: CRAIG GREEN – Cutout Merino Wool-Blend Bouclé Sweater

Awar winning designer Craig Green’s fisherman-inspired sweater is rib-knitted from merino wool-blend in a bouclé effect that’s both soft and substantial – perfect for this season. It has an embroidered cutout on the back, underneath the label’s signature tassel detail. Try teaming this piece with chinos and sneakers for a laid-back and casual fit.

KNITWEAR PIECE 6: OLIVER SPENCER – Talbot Roll Neck Beech Grey

Made from 100% extra fine merino wool, the Talbot Roll Neck is a perfect winter layer. It can be worn over a t-shirt for a more casual look on warmer days or alone under a short jacket for a smarter look. It also features slightly longer sleeve allowing your thumb through the subtle hole in the cuff to keep your hands extra warm.


Let me paint you a picture on this dull January day, you are transported to the verdant hills surrounding Xalapa, Mexico and its vast coffee and citrus groves. From the Mediterranean cliff sides, to the azure waters of the ocean, to a beautiful estate nestled in the mountains. Close your eyes and take a deep breath and inhale, there you go, can you get it ? Of course you can the revitalizing blend of citrus and fresh herbs with woody accents for a refreshing crisp aroma. The modern, sun-warmed woods from Mexico.

And open those eyes again. Ohhh sorry your back at your desk, but see how vivid your imagination can be when you let go and your sense of smell is your strongest sense for recapturing past memories.

So how about each time you smell the subject of today’s post you’re able to carry yourself off to this South American paradise. The latest chapter of the John Varvatos Artisan story, Artisan Pure, this complements the other members of the Artisan collection and captures the light, natural and laid-back vibe by which the fragrance was inspired and likewise the look and feel draws inspiration from the light, airy natural-tone fabrics of John’s stylish and aspirational menswear line.

Everyone at some point in their lives has experienced that infuriating moment when you stand in front of a bulging wardrobe full of clothes and exclaimed, but I have nothing to wear, or words to that effect.

Well please let me do you the pleasure of introducing you to the digitally native menswear brand L’Estrange London whose aim is to simplify the male wardrobe so that you can achieve more with less.

Working to the ethos of, “We make clothes to look effortlessly smart for life. Whether it be a coffee, a meeting or drinks – never overdressed, never underdressed.”

Founders Tom Horne and Will Green, met at Edinburgh University and together founded L’Estrange. The concept behind it is to bridge casual and formal wear, starting by redefining the hoodie; smartening its image and creating a piece of clothing suitable for any occasion. L’Estrange have incorporated a solution-focussed design mindset, continuously re- evaluating to consider how they can better answer modern problems. They focus on creating clothing that adds value, not clutter, innovating to meet the needs of their customers instead of adhering to traditional seasonal drops. The brand offers a modern clothing system comprising of comfortable, season-less, versatile pieces that can be worn in multiple scenarios, stripping away the complexity traditionally seen in the retail industry.So in a world of hyper-convenience and overconsumption, L’Estrange endeavours to strip away the over complexity from you everyday allowing you to do more with less. Their modern clothing system comprises of comfortable, season-less, versatile pieces that can be worn in multiple scenarios.