Cristiano Ronaldo has to be one of Portugal’s most successful exports. Now not being satisfied with being one of the planet’s best, most successful, highest paid and respected footballers, plus being the most followed athlete on social media. He’s now decided to dapple that highly insured toe into the pool of fashion with his CR7 range.

CR7 Denim consists of jeans, shirts and jackets, the design focuses intently on the movement and mobility needed for individuals to excel in their everyday routines.

It combines all the image and style you’d want from a premium denim brand with unrestricted, unrivaled levels of movability at an affordable price. By locking cotton and elastane in an advanced weaving process CR7 “Flex” marks a new era in the world of technology and fashion with a fabric that is created for superior stretch and recovery.

CR7 Denim is pledged to pushing the boundaries of denim innovation: creating apparel designed to move you. Simple, comfort driven and fit for the grit of everyday life, the SS18 CR7 Denim collection embodies and communicates Cristano Ronaldo’s unique sense of style with performance woven into the product itself.

Brand new to the world of denim, its philosophy is in the desire to create a denim brand without limits. They exist to redefine and enhance levels of comfort and performance for those individuals who are always on the move.

Ronaldo comments : “The launch of CR7 Denim is an important milestone in my life as an entrepreneur because I always wanted to have my own brand in a range of products that I consider essential to any man’s wardrobe. Jeans are so versatile and combine style and comfort in a way that no other clothing can do. I am delighted to be able to launch in the market several options that are above all comfortable, stylish and have very good quality”

JF Man is created by the experts behind one of the most pioneering and instantly recognisable hair brands, John Frieda. (Above) Drawing on three decades of experience in transforming hair, JF Man is a dedicated men’s collection of care and styling products that work together to tackle some of modern men’s most challenging hair concerns.

It offers a complete collection of products – both care and styling – to tackle two top grooming priorities: LIFT for thin, at hair that needs lift and support; and CONTROL for unruly, dry or thick hair that doesn’t plary by the rules. From shower to styling, each collection of products works in synergy to help maintain that fresh-cut style men often struggle to emulate at home and launching exclusively with Boots.

With regard to LIFT, these specially formulated set of products offer Thicker-looking hair starting in the shower. This invigorating Lift System Energising shampoo brings your hair to life by removing dulling product build-up, whilst giving you the texture that’s essential for creating and curating your smartest styles. Formulated with Keratin Protein, this Energising Shampoo cleanses, nourishes and strengthens for thicker-feeling, simpler-to-style hair.

The matte-look Lift System Lifting clay crème, with Keratin Protein and Vitamin B5, gives you everything you need to create and maintain a 12hr, natural-looking, fresh-cut style. Forget ddling with your hair to keep it in shape: this product lifts, de nes and texturises for thicker-feeling, non-greasy hair all day long.

Finally in this system, once you’ve crafted a thicker-looking, expertly lifted style, you need to lock it in place. This Lift System Humidity Blocking hairspray does exactly that: by blocking humidity it sustains a strong, natural, fresh-cut style all day and night.

Then we have control, this hydrating Control System Taming shampoo feeds your hair and removes product residue – nourishing and revitalising to improve manageability, so you can get the most out of hair that hates being told what to do.
Ideal for intensely dry, you have the Control System Calming Conditioner for rebellious hair, this controlling conditioner hydrates and detangles, leaving it easier to adapt your hair to exactly the style you want.

Then the third element in this part of the range is a strong-hold solution with Cucumber Extract, this Control System Grooming Gel gets unruly hair in hand and then holds it rmly in place, for fresh-cut style that stays on its best behaviour for as long as you do.
This control system sculpting paste puts the power to control your hair back in your hands – letting you deliver the look and feel of fresh-cut style without a weekly trip to the barber. It smooths & shapes coarse or yaway hair and helps you maintain a low-shine natural look. And last but by not means least is a smoothing styling crème with Cucumber Extract, Control System Smoothing Crème gives a sleek, classic look to hard-to-wrangle hair and provides a long-lasting, natural hold.


Irish Designer JW Anderson has evolved into an internationally renowned and award-winning brand. In the past, accolades have included British Fashion Awards for ‘Emerging Talent, Ready-to-Wear’ (2012), ‘The New Establishment Award’ (2013) and ‘Menswear Designer of the Year’ (2014). Most recently at the 2015 British Fashion Awards the brand received an historic double award for ‘Menswear’ and ‘Womenswear Designer of the Year’, the first time any brand has ever won both prestigious awards.

His latest project is to partner with International luxury shopping destination on an exclusive 10 piece capsule collection.  The London based designer is the latest collaborate or in a series of digital exclusive is designed to showcase the best of global menswear and thanks to his intelligent playful pieces graphic prints on innovative detailing this aesthetic forms the foundation of his collection.

Is the latest collaborate or in a series of digital exclusive is designed to showcase the best of global menswear and thanks to his intelligent playful pieces graphic prints and innovative detailing this aesthetic forms the foundation of this collection. His latest signature collection celebrate boyish freedom and masculinity – a wardrobe of striped back, no fuss  essentials with effortless edge and functionality. This capsule collection draws influence from this – taking iconic staples from the mainline collection and re-imagining them with original graphics and Colourways.

Key styles include a beige bomber jacket in technical twill with  logo prined linen patch and the iconic knot T-shirts in nautical Stripe complete with  contrasting overlay. A Navy jersey hoodie with flocked velvet and glitter patchwork detailing and a tan leather and indigo linen weekend bag that completes the capsule.

This is the first season I’ve tried everything on myself. The was like going back into yourself”. Jonathan Anderson.

Ahhhhh the season of Lurve is nearly here, yes Valentine’s Day, 14th February, yes that’s less than a week away, yes that’s why I’m running this post today, so it gives you a weekend to get your sh, stuff together and not witness a Valentine’s Day massacre. We really have pulled out all the stops and look far and wide for the perfect gift for the one your love and to suit every budget, no matter how deep your pockets may be. Enjoy, Good Luck and reap the benefits of our hard work fellas.

Renowned for its decadent and darkly glamorous designs, Alexander McQueen displays its lighter side with this delicate scarf from its latest edit. Cut from pure silk, this featherlight piece is strewn with colourful petal prints, and decorated with a border showcasing detailed jewel motifs. Finished with the iconic brand name, it’s the inimitable work of a fashion-forward label.

Wear your heart on your sleeve, body, back and in fact all over with this 100% Cashmere knit by M&S

Handcrafted in Italy, these iconic GG tissue stud earrings in 18-carat yellow gold epitomise Gucci‘s heritage. Adding effortless style to everyday looks, the signature design will make the perfect gift.

Presented in a sleek dark bottle with rosy accents, this West Sussex produced Rose wine by Nyetimber boasts a beautiful sunset pink hue with intriguing spice notes of anise and lavender. Refreshing with redcurrent, raspberry and cherry flavours, the exceptional quality is the perfect accompaniment to both seafood and poultry.

What do you get when you combine an almost 170-year-old label with an eclectic designer from Northern Ireland? A fashion lover’s paradise, that’s what. Jonathan Anderson took Loewe from its classic path and spun a fresh new take on the Spanish brand. Here to sum it all up is the Zip Around wallet. Crafted from smooth and durable calf leather, this purse is defined by its colour-pop lining and vibrant multi-coloured hearts motif.

Give the one you love your heart this year with these beauitful, simple and classic pieces from Thomas Sabo, guarantee a happy Valentine’s Day and evening too.

This clear glass candle holder by The White Company has been carefully constructed by expert craftsmen. It comfortably holds up to three pillar candle.

Exclusive to Harrods reawaken your senses with Estée Lauder‘s solid perfume, Azurée D’Or. The magnificent splendour of pink pepper, clary sage and succulent plum mingles with opulent jasmine absolute, rich vetiver and luxurious leather for a luxuriously warm, floral scent.

For him or her add a touch of luxury to your night’s sleep with these pyjamas from M&S.


Apple’s  AirPods use optical sensors and a motion accelerometer to detect when they’re in your ears. Whether you’re using both AirPods or just one, the W1 chip automatically routes the audio and engages the microphone.  When you’re on a call or talking to Siri, an additional accelerometer works with beam-forming microphones to filter out background noise and focus on the sound of your voice. Because the ultra-low-power W1 chip manages battery life so well, AirPods deliver an impressive five hours of listening time in just  one charge and they’re made to keep up with you, thanks to a charging case that holds multiple additional charges for more than 24 hours of listening time.

Yes, February is upon us, Thank God all that dry January nonsense is out of the way. But February is the month of amore when all our thought turn to LOVE, or at least dating. So whether your looking for love, not sure love exists, what’s Love got to do with it or Love is all around. So we asked London dating coach Gary Gunn for his advice when it came to all things dating and his top tips. Gary made it his mission to help men attract the perfect partner of their dreams after a car accident left him depressed, overweight and lacking in confidence.

Gary, 32 was on track to become a professional sports star, but a horrific car crash at the age of 18 meant he was forced to give up on his dream.
“My body is a wreck even now. I healed, but what took many years to come to terms with was the mental damage. I put on three stone in weight and went from being a confident guy who was the centre of attention, to someone anxious who didn’t want to go out.”

Self-development books proved to be Gary’s lifeline and when his anxiety diminished, he decided to help other men who lacked confidence and started his business Social Attraction.

It dawned on Gary that women see past a man’s looks when he met his own partner in the middle of a dental surgery programme when he had no front teeth.
I had a light bulb moment. I realised it doesn’t matter what you look like, what matters is, who you are and how you portray yourself.”

Gary explains: “I take them to art galleries and cultural places of interest – never night clubs. This isn’t about getting drunk and trying to get as many phone numbers as you can. This is about learning a different way of going about dating, which is 10 times more powerful. Although it is specifically about approaching women, the course will affect other areas of a man’s life as dating is a microcosm for everything else they do.”

Gary Gunn’s Top 10 Dating Tips

1. Attractive and cultured people tend to be found in art galleries, independent cafes and yoga classes.

2. Imagine you’re an artist commissioned to paint the nuances of their eyes; this will instantly make you hold better eye contact.

3. Experiences shared together create powerful and unique first dates.

4. Claiming territory is a biological signal of affluence; so take up space with your body language to illuminate your confidence.

5. Having a creative hobby in your life allows you to self express whilst also making you more attractive to individuals.

6. When the energy level on a date drops, change venue immediately; physically standing up and moving will induce some new enthusiasm.

7. Organising the location and details of your next date while you’re on the first one will save you time, effort and energy.

8. Silence in a conversation is the magical part where you can enhance sexual tension by maintaining eye contact.

9. People tend rob play with their hair and cross their legs while standing as an instinctive response to a potential mating partner.

10. Never stop working on your style; new clothes have an energy to them and also a shelf life.

You can visit the Social Attraction website here: ‪‬