Not since the heady days of Tom Ford has the Italian Luxury Fashion House, Gucci been so in vogue. A new dawn has broken over Gucci and to reflect this is a new fragrance Gucci Guilty. The fragrances convey the liberated message of #GuiltyNotGuilty: an attitude of feeling completely free. Created for a man who defines his own masculinity, Gucci introduces Gucci Guilty Absolute: a modern declaration of self-expression.

Born out of a special collaboration between creative director of Gucci Alessandro Michele and maître parfumeur Alberto Morillas, Gucci Guilty Absolute embodies the liberated man it is made for—an innovative expression of a men’s woody scent. The master perfumer and Alessandro Michele share the same approach to their craft: an unceasing passion to create, and an unflinching attitude to do so beyond the traditional rules of fashion and fragrance. Like Michele’s collections, there is a mix of messages behind the scent. A leather hero ingredient is an homage to the ultimate Gucci material; while the flacon is finished with details inspired by the feel of a refined lounge; the sensorial textures and colours of cigars and cognac.

Morillas lends his high artistic sensibility to Gucci Guilty Absolute. The scent breaks the mold of a traditional woody construction. To set it apart, the master perfumer created a particular blend with a structure that remains unchanged from the first time it is applied to the skin. To do this Alberto Morillas defined the scent with two leading notes, custom-mixing a Leather accord Woodleather as a tribute to the House’s leather-making roots, and a rare type of a common perfumery note, Goldenwood, a new natural extract of the Nootka Cypress. Discovering the ingredient under an old bell jar in the Royal Botanical Gardens’ archive, Morillas selected it especially for Gucci Guilty Absolute. The resulting scent features ultra-dry woody notes with depth and complexity. Intensifying the fragrance’s composition are three forms of Patchouli oils with sweet, dark and earthy character, and Vetiver, the fresh and earthy grass from woods.

Seven Feet Apart are a trainer brand with a difference, another one, well in their case they have a great background story and a total unique selling point. With a heritage tracing as far back as the industrial revolution, they pair prime Italian leather with ingenious British engineering to offer a product which focuses on comfort and built to last. Plus, at the same time their ethos around the entire business aims to create lasting chance, in that they believe high value can come at a fair price and each shoes leaves a meaningful footprint in the world.

Basically, they have taken the humble but classic tennis shoe and deconstructed each aspect to rebuild a trainer with a unique seven layers of comfort. The original 172 is hand made with the finest Italian calf leather. Each pair comes with gold tipped fat laces and a confident simplicity with subtle stitched details and blind debossed logos.
The way they see it as the ever narrowing gap between fast fashion and premium brands offers little by way of comfort, quality and value, three little words which mean the world to this brand. They’ve done away with the traditional wholesaler model and work on a ‘Maker Retailer’ framework. Therefore they sell direct to the customer with a traceable process from block to box.

To work along this new way of thinking Seven Feet Apart have set up the This Mile Foundation so the brand grows in a way that is fair, affordable and kind.

It works likes this, each employee picks a project that’s within a mile from their home. The brand then gives, not only, seven per cent of net profits but seven per cent of time or 18 days per year to support that project. Therefore creating opportunities within their communities, encouraging, nurturing and supporting people who want to take a different path in life.

Sun-drenched days are just around the corner, promise, so in preperation we spoke to Josh Kelsall of Scotts Menswear to give us not 6 but 7, yep one for every day of the week, 0f the best from their polo shirt collections, which are pitched as the perfect summer wear for men, covering the whole spectrum of individual tastes and styles. Here’s seven of the best, as chosen by them;

1. The Classic

Traditional yet sporty from Fred Perry – perfect for those looking to rock a cool and subtle urban attitude.

2. The Lover

Simple and understated from Lacoste– for the smooth charmers who know that true style never shouts.

3. The Posh One

Elegant and 100% British from Hackett – the one to wear if the occasion calls for some home-bred UK chic

4. The Style Guru

Eye-catching and bold from Fila – for those who don’t like to do fashion in half-measures

5. The Chiller

Relaxed and understated from Fred Perry – the perfect look for the calm, calculated shirt-fashionista.

6. The Exclusive

High-quality, classic with a modern twist from Pretty Green – when a statement absolutely, definitely needs to be made.

7. The Flash

Striking and unabashed from Boss Hugo Boss – for those who don’t hide away, but like to take summer by the horns.

The British fashion and lifestyle brand, Jack Wills has come along way from when it was first launched by Peter Williams in 1999, as a single shop in the seaside town of Salcombe, Jack Wills is known for heritage-inspired classics with a contemporary spin and is proud to fly the flag for Britain around the world, whether through a collaboration with a Yorkshire mill or the, now famous, Jack Wills Seasonnaires’ summer on the islands of Martha’s Vineyard and Nantucket. Today it has since expanded to become an international brand with 80+ stores across the globe, including those in the UK, US, Hong Kong, Singapore and the Middle East, and currently shipping to 126 countries worldwide.

It was built upon the foundations of producing long-lasting, fit for purpose clothing and this season sees the launch of a Sporting Goods range for men is made up of a selection of athletic clothing including the Alderton training hoodie, long-sleeved Henworth top and Haydon gym vest, all made from high performance, technical fabric or gym-ready jersey, and designed in London by the Jack Wills design team to be as suited to 5-a-side as to spinning, strength work or sprints.

Peter Williams, Founder and CEO of Jack Wills, says of the new range: “We launched our first sports collection for women in January and the response has been fantastic. Doing the same for men was an obvious next step, and is ideally timed with the global growth of athleisurewear. Jack Wills is already expert in hoodies and sweats, so the collection brings together our knowledge with the talents of the London-based design team and our efficient, high-quality European partners in Portugal – who already produce products for thousands of Olympic athletes.”

We are continuously being told we need to hydrate more, no matter how relaxed or hectic your lifestyle is or even the time of year, skin is constantly exposed to environmental aggressors such as pollution and UV rays, which can accelerate dehydration and lead to premature signs of aging. So whether that’s drinking more water,or moisturising our skin, particularly over the Summer months we are told of the dangers of dehydration. So it’s no wonder those clever boffins over at Clinique HQ are offering us a surge of hydration to quench thirsty skin.

They have come up with Clinique for Men Maximum Hydrator Activated Water-Gel Concentrate, delivering a turbo-boost of cool supercharged hydration to inccrease skin’s moisture reservoir with an immediate 179% moisture boost that is retained for 24 hours at 65%. This NEWproduct attracts and binds moisture to the skin for optimal moisture retention and a stronger moisture barrier. The breakthrough weightless formula transforms from a gel to a liquid, releasing a cooling burst of oil-free hydration that’s instantly absorbed by your skin leaving zero tacky residue. Skin is left feeling soothed, comfortable, and fresh and in doing so helps to break the cycle of dryness and oxidative damage, releasing vital antioxidant protection.

Basically it works with a Double technology innovation combining: Liquid Sphere Technology –

Firstly, encapsulated spheres of Vitamin E and Vitamin C burst instantly on application, to release potent antioxidants that protect against oxidative damage and fend off free radicals. Then, Moisture Holding Matrix Polymer Technology – Which works by interlocking moisture-magnet polymers seal and lock in hydration, helping to boost skin’s moisture retention. See simple !