Water, water everywhere and you need every drop – Clinique for Men Maximum Hydrator Activated Water-Gel Concentrate

We are continuously being told we need to hydrate more, no matter how relaxed or hectic your lifestyle is or even the time of year, skin is constantly exposed to environmental aggressors such as pollution and UV rays, which can accelerate dehydration and lead to premature signs of aging. So whether that’s drinking more water,or moisturising our skin, particularly over the Summer months we are told of the dangers of dehydration. So it’s no wonder those clever boffins over at Clinique HQ are offering us a surge of hydration to quench thirsty skin.

They have come up with Clinique for Men Maximum Hydrator Activated Water-Gel Concentrate, delivering a turbo-boost of cool supercharged hydration to inccrease skin’s moisture reservoir with an immediate 179% moisture boost that is retained for 24 hours at 65%. This NEWproduct attracts and binds moisture to the skin for optimal moisture retention and a stronger moisture barrier. The breakthrough weightless formula transforms from a gel to a liquid, releasing a cooling burst of oil-free hydration that’s instantly absorbed by your skin leaving zero tacky residue. Skin is left feeling soothed, comfortable, and fresh and in doing so helps to break the cycle of dryness and oxidative damage, releasing vital antioxidant protection.

Basically it works with a Double technology innovation combining: Liquid Sphere Technology –

Firstly, encapsulated spheres of Vitamin E and Vitamin C burst instantly on application, to release potent antioxidants that protect against oxidative damage and fend off free radicals. Then, Moisture Holding Matrix Polymer Technology – Which works by interlocking moisture-magnet polymers seal and lock in hydration, helping to boost skin’s moisture retention. See simple !

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