by Keanu Adorable
Louis Vuitton will present an exclusive preview of their collaboration with Japanese creative Hiroshi Fujiwara’s acclaimed label Fragment Design, with a pop-up boutique located inside Harrod’s department store in London.
Centred around on a fictional band, Louis V and The Fragments the collaboration reflects their stage wardrobe and merchandise.“Hiroshi is an influencer in the trust sense of the work – he is a true icon of mine,” said Louis Vuitton’s Artistic Director Kim Jones. “With this collaboration, I wanted to do something quite unexpected, something perhaps more youthful than we usually do.” The two first met over twenty years ago and, with this collaboration, their shared passions for pop culture, graphic motifs, sportswear history and the icons of menswear design merge, uniting references from Paris to Tokyo.
The collection revolves around varsity items, and fresh bold embroideries and prints. An F for Fragment patch and motif decorate outerwear and knitwear. Accessories are playful; Boy Scout patches, rainbow metallic pins and varsity patches that draw on icons from the Louis Vuitton archive. Headwear encompasses a ranger hat and, in a nod to the eccentric styles of the 1980’s Paris-Tokyo beret. The pop-up at Harrods will offer a variety of items from the collection including leather goods, ready-to-wear, shoes and accessories, as well as exclusive items offered only in the pop-up.
The pop-up will be located on the lower ground floor in Harrod’s department store and unveiled to the public on April 27th for three weeks.
Take a look at the collection online at Louis Vuitton’s website uk.louisvuitton.com