Jeez it’s all about exclusivity this week and Luxury retailers or e-tailers working uniquely with Aspirational brands. Today its the turn of Bricks and Clicks retailer MATCHESFASHION.COM who have collaborated exclusively on a capsule collection with Parisian label AMI. This is the third in a series of digital exclusives designed to showcase the best in global menswear.
The French uber stylish and highly coveted brand was founded by its artistic director Alexandre Mattiussi, AMI has emerged as a cornerstone of French contemporary menswear in recent years. The label specialises in casual, chic pieces that absolutely epitomises easy Parisian dressing. For this collection Mattiussi has designed ten pieces that resonate with this aesthetic, whilst taking inspiration from the ever popular trends of sport and streetwear.
The range, of course, focuses on updated versions of AMI classics including a soft cotton trench coat, V-neck knits and the brand’s signature pleated trousers in unique colourways and fabrications. Additional to this, we see t-shirts, striped shirts and knitwear featuring the ‘AMI de Coeur’ signature. The colour palette is kept light and Summer fresh in white, cream, biege and sky blue to complete everything your contemporary wardrobe might need.
Mattiussi has said of the partnership range, “I didn’t want to feel like the styles when put together were too overthought: for me it always has to look casual, effortless, spontaneous. Like the guy walking in the strettthat has something really chic and cool about him. It’s that ‘something’ I’m looking to capture when I design”.