Lamler – A classic British Brand with that all important fashion twist

Lamler is a new luxury heritage brand equally at home in the urban city environment or at ease in the country, founded by Helen Plummer who prided herself on creating silhouettes that function as active wear pieces with a classic with that all important fashion twist. A combination of traditional British craftsmanship and relaxed luxury style, Lamler coats fuse understated individuality, with a work horse like durability. Influenced by contemporary art, street style sportswear, classic British luxury and a love of the ocean. All coats are hand made in England including the brands signature waxed cotton prints.

In its debut season Lamler makes a real statement and concentrates on a study of print patterns across one silhouette – the trench. As the ultimate multi-functional piece, the trench coat is the centrepiece for the brands future collections. Lamler makes it clear from the beginning what it cares about. The trench. The print. The quality. To make coats that men feel comfortable in. Coats that take you from a life in the city, to sitting on the beach in the sand. Contemporary print patterns that are unique and yet don’t wear you. Colour that is flattering and can be worn day after day. And last but not least, a fit that makes you feel confident, free and relaxed.

The tried and tested coats will allow you to carry your life in them and the trench is built to be used, loved and lived in. The graphic prints start life as hand painted designs which give the soft textured appearance to the fabric. Fitted with Lamler horn buttons and a soft cotton lining the coats are built to age well. The Atlantic Trench takes careful consideration of the male form through meticulous research and posture work, creating a relaxed masculine silhouette with perfect pocket placement. A little bit of swing has been added to the body for extra freedom of movement and a back vent to allow you to sprint and jump if you need to! Internally the coats have 3 large pockets, one extra-large that will fit an iPad and wallet and two smaller, one for your phone and one for your charger, all with built in connecting holes to hide all your tangled wires.

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