Wrangler is a founding father of jeanswear and the originator of performance denim. The Wrangler brand launched in 1947 on a platform of innovation: to create the best-possible jeans for cowboys. 70 years later Wrangler continues to create the best-possible jeans, but for the needs of modern demanding consumer. Their renowned denim heritage lives on in stylish, functional jeans packed with iconic, original details including flat copper rivets and the ergonomic watch pocket. Signature designs such as the 27MW shirt and 11MJ jackets are beloved by denim connoisseurs and fashion fanatics alike. Broken Twill, the soft-durable fabric that Wrangler invented in 1964, remains the backbone of many denim pieces. The brand have accelerated the evolution of jeans with ground- breaking initiatives: denim that keeps the rain off or helps you feel warm in the cold.
To commemorate this landmark year Wrangler have a number of project up their Birthday sleeve including their Retro Glory collection which rides the wave of interest in all things 70s – a decade where Wrangler became known as a denim icon.
Celebrating an era of sunny positivity in youth culture, the standalone collection for men and women, focuses on four distinct elements: period-correct saturated deep blue denim, Wrangler’s Stone Dyed (heavy stone wash) denim, a bold palette of brights and the rainbow motif popular in the era, here revived from Wrangler’s archive.
For men Retro Glory includes rainbow graphic Ts and sweats, western shirts, slim tapered fit jeans in rainbow brights and a rigid denim Stone Dyed jean with rips and repairs and for both the ladies and gentlemen the collections feature plenty of 70s detailing such as patching, ripping, embellishment and embroidery, notably on a limited-edition oversized trucker jacket in Stone Dyed denim with full back panel embroidery by artist Luke McLean.