grüum (pronounced groom) is a new concept in male grooming hoping it will revolutionise how men shop for their bathroom essentials. Inspired by principles of Scandinavian design ideals of style, functionality and affordable quality, grüum was founded by four friends who were tired of the over- hyped and overpriced male grooming market and set out to challenge it. You’d expect by the nature and general appearance of the brand for the four friends behind it to hail from some super trendy Scandi city like Copenhagen or Stockholm, but no grüum is a young British business that creates simple, effective shave, beard and skincare products, out of none other than the coolest of British cities, Manchester.
grüum is a new concept in male grooming hoping it will revolutionise how men shop for their bathroom essentials. These four Mancunian comrades felt there was something missing and created grüum to deliver personalised quality, simplicity, form and function. It’s facecare, for men, without the fuss. The grüum concept, designed as a monthly subscription service, with added flexibility, focuses on making it easy for the modern man to keep himself looking good, with minimal effort and maximum results, just what we like. Value for money, great quality and ease of use is at the core of the brand – the team at grüum believe this is what the modern man, not only wants, but demands.
So how does it work ? Well, the simple and flexible online subscription service that grüum offers means it can deliver premium quality products for a fraction of their cost on the high street. With no commitments (you’re never tied in), you receive exactly what you need to look your best, delivered to your door. And you can change, pause or cancel your grüum subscription at any time, scaling up or down as your grooming needs change. With grüum kits starting from just £6 per month. It’s the smarter way to look good. Simple, user friendly, and fuss free. So you tell them whether your clean shaven or display a proud hipster beard by simply answering a few questions, they’ll get to know you, your style and your daily routine. Then they build your kit: suggesting a selection of daily grooming essentials to create your own personal grüum kit. They deliver your personal kit to your door, so you can sit back and relax. In no time at all your kit will be wing- ing its way to your home or work. No need to sign for delivery. Finally you can enjoy the benefits of your very own kit for 30 days. If you like what you see? They’ll send your kit each month and keep you looking great.
Now if that wasn’t enough grüum likes to keep things simple, products are only included in the range that that are low maintenance, fit for purpose and are clear of unneccessary (and unpronounceable) chemicals. Free from EDTA, parabens, sulphates, SLS, SLES, arti cial fragrances, artificial colours and made in the UK.