WORDS BY KEANU ADORABLE
The Outdoors brand launches a pop up store on Earlham Street, London, dedicated to that highly sought after Black Label.
This marks the start of a 4-month residency for The North Face with their latest pop up store located at 7 Earlham Street in London’s vibrant Covent Garden area. Stocking their recently launched Black Label collection, which has already become an important talking point for die hard ‘NF’ followers and collectors old and new.
Originating in 1966, this American brand brings you the ultimate in outdoor clothing and equipment. With the slogan of “never stop exploring” influencing everything they do, The North Face specialises in some excellent outerwear products. Incorporating outdoors heritage & style into pieces that don’t look out of place on the urban landscape and built to perform like they should in the wilderness. Current collections in the pop up store include the Base Camp Duffel, the Mountain Jacket, the Technical Urban Pack, The Access Pack, the Denali Range as well as a collection of Tees, Sweats, Shirting, Outerwear and accessories from the Black Label range.
And definitely worth a ganders if you are passing by.