As half of the successful grooming brand duo of, Alford & Hoff, Barry Alford recognised a void in the market for men’s luxury grooming. After teaming up with his old University pal, Jefferson Hoffman, they set out to create a lifestyle brand directed at the “New Generation of Men”. Tapping into Jefferson’s business savvy and Barry’s medical industry experience they formed Alford & Hoff, Inc. in 2008.
After the global popularity of their first two fragrance, this year the brand continues to expand upon its success and introduced Alford & Hoff No. 3 this summer. This fragrance is an contemporary aromatic scent, constructed around a woody personality and boasts a trio of refined vetivert extracts.
Who is your style icon?
No one in particular, I believe is more about being graceful, and how you carry yourself versus what you wear. Tom Brady, David Beckham or Connor Mcgreggor for example all carry themselves with grace and command presence with impeccable style. Clothes and accessories are ornaments on a person. If a person has “it” factor, it doesn’t really matter what they are wearing….
What piece of style advice do you live by?
Always put your best face forward.
Who would be your ideal diner guests?
My two best friends from college.
If you could give your teenage self-advice, what would it be?
Chill out. Live in the moment, enjoy the ride.
If you could have invented anything what would it be?
An easy button that would take us back to the old days where we could all slow down for a moment and get away from this crazy busy ride were all on…
Best present you’ve ever received?
I would have to say some of the vacations I was able to take with family and friends on my birthdays. Time spent with the people closest to me is always the best gift.
What style mantra do you dress by?
Less is more, and comfort is key.
If you had one day to live what is your biggest regret?
That I wished I valued time as much as I do now.
What track always gets you on the dance floor?
Not really a mover and shaker on the dance floor, but love all kinds of music from classic rock to jazz to alternative rock. A little mix of everything. I love music.
Best piece of advice you’ve been given & by whom?
Nothing good happens after mid-night. Head College Football Coach. Something that was oh so true in college.
Also, what grooming products can’t you live without?
Tweezers to pluck the ridiculous hairs that are starting to grow on my ears now that I am in my 40’s, can’t stand those. Definitely an eye cream and facial moisturizers with SPF.
Favourite Hotel in the world?
Right now I would have to say the Berkley in London. It is a beautiful hotel, but what makes it my favorite is the impeccable customer service and outstanding attitude of the entire staff.