The Luke in question is Luke Roper, who set up the brand in 2001 in the West Midlands in humble beginnings. From an early age Roper had always designed key, statement pieces for his friends. This lead him to the bright lights of London Town to study at the renowned fashion college, Central St Martins. Here he honed his skills and was able to focus his raw talent and develop this into launching his own creative forward thinking menswear brand.
Luke’s inspiration for ‘Luke’ is, he sees it as a, “practical interpretation on contemporary menswear and has all the components of the modern lad, a gentleman, a working class hero and a bit of a rogue. Luke’s ethos is to put a fashionable twist on any men’s garment but without overdesigning to retain a cool masculine look”.
It’s always stayed true to its original vision, in keeping a masculine takes on fashion; teamed with ensuring quality. For this Autumn, Luke have experimented with fibres and textiles and their Trends include British Goodland, which interprets gingham and camo prints in their own unique manner. Engineered in Motion, which explores technical fabrics such as Indigo rich super flex denim with stretch allows for easy movement. Plus, with the recent release of, the Noel Clarke, movie, ‘Brotherhood’ Luke have teamed up with avant-garde sculpture Chris Mytton and the costume designer of the films, to create a limited edition capsule collection for the film, after their involvement with the past two films Kidulthood and Adulthood.