A staple of Style – River Island’s Style Staples

You must have heard that phrase before, “The best ideas are always the most simple ones”, and don’t you just hate when you see a brilliant idea and you think,   ” I wish I’d have thought of that.” Well that sums up the subject of today’s post. Those clever little design geeks over at high Street retailer River Island, have been hard thinking up great ideas, including this lil gem.

“Style Staples” is all about a carefully curated edit showcasing those timeless styling essentials that transcend trend. Those pieces, you know, the overcoat, the Denim Jacket, the Oxford Shirt etc those wardrobe classics that form the foundation of every man’s wardrobe. All pieces have been handpicked by the River Island design team after long drawn out research into “what is your style staple?” . In short, key wardrobe basics for, literally, every man. With this 38-piece edit, they have your wardrobe classics covered for this entire season !!!!

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The campaign was shot by Director and photographer Nick Griffiths, under the concept, hero’ing the “everyman”, shot as a series of stills and film exploring the background of men from all walks of life and how they wear the collection. In the film (see above) men from diverse backgrounds wax lyrical about their passions and experiences, donning their Style Staple of choice; from the creative and the bold in cult poet Mikill Pane and TV adventurer Leon McCarron – through to the tradesman and the grafter in builder Phillip Zecivic and native gardener Fenton Joseph-Zywicki. It’s all about showing different men from different walks of life wearing it.


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