Re-designing Classics – Farah launches Tailoring

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In a market where brands with a keen heritage often fall into the trap of getting preoccupied in looking backwards, Farah has always prided itself on looking to what is happening today, in order to stay relevant. Proud of an intrinsically British identity which comes from a rich association with the youth cultures and style tribes of the 60s, 70s and 80s, Farah has a history but has never purely relied upon it. It has been worn as a clothing brand, for the past 90 years, by some of the world’s most stylish men and right up to today, the golden F continues to be a badge of honour amongst style conscious men around the world.

This season sees Farah move, into unfamiliar waters for them, into the world of tailoring with a collection of fully constructed suits and separates. Farah’s approach to menswear; reinvents men’s casualwear classics to create original new styles which resonate with young men. Classics that compliment modern life, is mirrored throughout this new tailoring line, offering Farah customer’s a synergy as the same aesthetic seen within the main collections.

imageInspiration comes from German industrial designer Dieter Rams (see above), who is considered to be one of the world’s greatest product designers. His work in the 60s and 70s, for Braun and Vitsœ, was some of the most innovative of all-time. His unobtrusive approach and belief in simple design generated timeless appeal and quality in his products. Farah’s Tailoring range continues Rams’ pursuit of minimalist design and incorporates his ethos of refined simplicity.

imageThe collection consists of a selection of 3 piece suiting and separate’s options. These include classic styles such as single and double breasted jackets with varying notch and peak lapels. Trousers and waistcoats are found with uniformed skinny cuts across the collection and simply follow the silhouette of the jackets.

imageFarah has chosen a tactile range of fabrics and colours to construct the suits. These include fine twills in burgundy and brilliant blue and textured hopsack in bottle green and light tan. Woven hounds tooth also features in several styles. Micro weave 3 piece suits in dark navy or grey marl are also available in this collection. Separates take inspiration from the suiting and feature in a charcoal tweed and a navy blue hopsack.

Historically Farah has been using hopsack within its collections since the 60s; most recognisably in the trousers that became favourites within subcultural tribes of the 70s and 80s. Hopsack is naturally crease resistant which makes it ideal for the construction of modern suiting.

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