What happens when two highly creative entrepreneurs from the field of Beauty and Mens Grooming put their heads together ? Well, simply, Johnny’s Chop Shop is the answer. A real break-through barbershop and male grooming brand. It’s the creation of hairdressing and beauty entrepreneurs Steven Ross and Miles Dunkley, Ross the creator and owner of the Tommy Guns chain which is still thriving after 20 years in two of London’s most fashionable locations -Soho and Shoreditch, He designed and created the interior’s for all his stores including the new Johnny’s Chop Shop flagship in London and Dunkley, the man behind the creation of some of the high street’s most directional fashion-led brands – Superdry Beauty, RUSH Hair, Zoella Beauty and Tanya Burr Cosmetics.
First launched in 2014 with a flagship salon at Topman’s Oxford Circus store, the vision was to give fashion conscious men honest, slick styles with attitude to match. All within a setting which fuses 1950s and 1960s retro style and memorabilia with contemporary trend – combining traditional methods with directional techniques.
Following the brand’s success, this fuelled the opening of a standalone flagship store on Marshall Street, part of the iconic Carnaby Street, London. Followed by a debut collection of grooming products launching into Boots and independent barbers.
Key products within the range include TRIGGER HAPPY Texturising Spray, A gritty, texturising salt spray which provides a rough and ready surfer look. SOUL BALM Face Balm – Day or Night Formula. A skin conditioning face balm that soothes and moisturises thirsty skin, specially formulated with a mattifier to reduce shine. Also doubles as a tattoo moisturiser to bring out vibrant colours. And WILD CAT Hair Sculpting Clay which promises a strong hold with a matte finish. Delivering a dishevelled and structured look with some serious welly and contains Beeswax and Sage Leaf Extract to condition and protect, with stimulating Black Pepper plus all products are Paraben free.
To accompany the launch there will be a digitally-led campaign that taps into an audience of image conscious and social media savvy males. ‘Johnny’s Chop Shop TV’ (a go-to men’s YouTube channel).