Energising National Sporting Pride – EAU DE LACOSTE L.12.12 ENERGIZED

imageEAU DE LACOSTE L.12.12 ENERGIZED is the new limited edition fragrance from, no surprise, LACOSTE. OK I know it isn’t the most sexiest of names, but hey I’m sure back in 1921 when a little product called Chanel No5 was launched we would have been having the same conversation. This scent is , a tribute to LACOSTE’s sporting heritage and the passion for the game. Rene Lacoste was not only a pioneering tennis player, but an innovator and this approach is at the core of this new fragrance.

This is the third limited edition scent created from the celebrated EAU DE LACOSTE L.12.12, ENERGIZED tries to capture the essence of the crescendo of emotions sport stirs in those who live for the game: the pride of cheering for a team and the joy of belonging wholeheartedly to a nation, how apt with the Olympics just a few months away.

The new scent gives an energized twist to EAU DE LACOSTE L.12.12 BLANC’s pure, clean, dry essence. Arresting fiery ginger and cool mint add a crisp energetic freshness to cedar leaf and citrus. The striking top notes complement the original’s essence in the masculine floral heart of natural tuberose. The rugged character is underscored with signature leathery notes.

Working in conjunction with the launch Lacoste have come up with a series of customised Lacostemoji with the idea of connecting sports fans in an innovative and entertaining way. Representing allegiance and a warm spirit of belonging, these flags speak to the pride every supporter has for their nation, the playful icons include the LACOSTE crocodiles and vibrant sports motifs. Created for text messaging and social media.



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