Grenfell, the Sleeping Beauty of Heritage Brands

imageGrenfell, the heritage luxury brand, was founded in 1923 by the Haythornthwaite family in Lancashire and began as a ‘wonder-fabric’, a cotton gaberdine cloth, developed specifically to meet the outerwear needs of explorer and missionary doctor, Sir Wilfred Grenfell who’s pioneering pushed for a fabric to suit extreme form and function, he agreed to lend the fine cloth his name. Over the following decades Grenfell was worn by British Royalty, racing car drivers, adventurers and aviatrixes, outdoorsmen, sportsmen and style icons such as Cary Grant.

This season, we saw the launch of the inaugural Grenfell Bluebird collection, inspirated by the pioneer of both land and sea speed Records, Sir Malcolm Campbell. It comprises of 12 pieces inspired by original items created using Grenfell cloth worn by the ‘King of Speed’, as Campbell was known; a gentleman and racer who was not only celebrated for his records on land and water but also admired for his sartorial style and natural ease in front of the camera.

imageThis collection takes its cue from the ‘20s and ‘30s and will unfold over future seasons to recognise the contribution made by Malcolm and Donald Campbell to both speed and style across their careers.

The collection comprises; the Bluebird record suit, a car coat, long bomber, Field jacket, double breasted blazer, the Farringdon – a lean contemporary mac, Harrington and gilet. All pieces are available in three colours; Pendine Sand, Bluebird Blue and Navy.

Additional to this, the leading and innovative re and e-tailer Oi-Polloi, have been such fans of the heraldic work of Grenfell, and in particular their ‘Golfer’ jacket they have just started to stock this lil beauty. In their inimitable way, the lads from Oi-Polloi put it, “We’ve been big fans of their classic Golfer Jacket for years, and it’s safe to say we’re pretty pleased to have finally nabbed them.”image

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