American designer Thom Browne has been building up quite the reputation for himself over the last couple of years. He began his business with five suits and with a small by-appointment-only shop in 2001 and introduced his ready-to-wear collection in 2003. His traditionally based hand-made suits have evolved into collections recognised by museums around the world including the Costume Institute at the Metropolitan Museum, the Victoria and Albert Museum and the Fashion Museum in Bath. Browne’s innovations in tailoring have been identified with impacting the paradigm of men’s and women’s fashion. His collections are available, literally across the globe not only through Thom Browne stores in New York, Tokyo and Seoul but at luxury designer stores, such as Barneys New York, Colette, Dover Street Market, Mr. Porter, Selfridges and United Arrows.
He was honoured by the CFDA (Council of Fashion Designers of America)Menswear Designer of the Year Award in 2006 and 2013, the GQ Designer of the Year in 2008 and the Cooper Hewitt National Design Award in 2012.
This season he has worked with the Woolmark Company on a series of short quirky films across digital and social media titled ‘The Thom Browne Laboratory.’ These highlight a new ‘Cool Wool’ which Browne uses in his collection this season. The initiative and its satire-style clips demonstrate how the properties of merino wool can work equally well in the warmer months as the cooler ones, presented through the faultless tailoring of the man himself.
Additional to this Browne will include a combination of ‘Cool Wool’ and Woolmark-certified suiting and knitwear pieces in his Summer 16 collection as well as a selection of wool accessories such as ties, scarves, bags and shoes.
Browne is the first US designer to use ‘Cool Wool’ certified garments in a commercially available collection, demonstrating the benefits of wearing the fibre in both warmer or cooler climates.