If the designer and creator of this collection could do anything about today he would have us all abort meetings, break off plans and enforce us to make your way to the leading international department stores he has deemed worthy to showcase this collection as of today, as YEEZY SEASON 1, this year’s most hotly anticipated collaborative proposition designed by Kanye West in partnership with Adidas, arrives.
Eighteen months in the making, the extensive collection cherishes universality, comprising relaxed T-shirts, sweatpants and sweaters as well as heavy duty outerwear, footwear and apparel. The final woven low top Yeezy Boost 350 sneaker is also released.
Muted tones and a strong military edge define the collection. West’s goal is to relieve consumers from daily dressing stress by creating a line of high-quality, comfortable and unpretentious essentials that can be combined in endless ways, well this and running for the President of the USA in 2020. Texture is added through oversized flap pockets, distressed edges and puckered hemlines, with a voluminous and relaxed silhouette. Largely based on West’s personal style, sweaters billow over form fitting trousers tucked into heavy duty boots, the effect – an edgy and androgynous look.
Darren Skye, Head of Menswear, Harvey Nichols, one of the selected international department stores carrying the collaboration says about the event.
“We are really excited to be one of a limited selection of retailers stocking the entire YEEZY SEASON 1 collection. The collection defines a style that matches the relentless pace of our contemporary lives. The silhouettes, fabrications and colour palette make this a highly desirable collection and we anticipate that this is something our customers will identify with and buy into.”