Spotting a GAP in the Market – Gap’s Remix Project

imageContinuing its on going celebration of art and fashion, Gap is launching the Remix Project for Summer 2015. The Remix Project brings together 11 cutting-edge artists from around the globe, well the USA, UK, France, China, Taiwan, Beijing, and Japan to create an exclusive collection of limited-edition graphic tees. Artwork in the collection remixes the iconic Gap logo tee into bold art treatments that showcase the distinctive style of each artist and celebrate the brand’s creative heritage. The REMIX PROJECT will comprise of a limited edition collection of unisex t-shirts and also feature the artists signature heat-stamped in to the inside collar. The collectible t-shirts will be available from today in Gap Oxford Street and Boxpark stores, as well as online at A special book and tote bag have also been created to coincide with the collection.

The artists involved include, Choco Moo, a street fashion illustrator and artist. Influenced by rock music, hip-hop, and traditional Japanese calligraphy, her work is always done in a signature black and white line art style. Choco Moo’s design for the REMIX Project reimagines the brand logo type among iconic Americana imagery and the things that make her smile: music, fashion, partying, and the sharing of positive vibes with one another. Also,  Kyle Pierce an illustrator and photographer who enjoys building layered narratives from photographs, illustrations, and bits of simple hand-drawn type. Kyle’s design is inspired by San Francisco, the city he lives in and where Gap was founded in 1969. His design presents the Golden Gate Bridge within a contour of the city borders, while letterforms and the brand logotype recreate the fog that so frequently graces “The Gate.”

imageHowever, ours favourites from the range has to be by POSE who’s use of  bright colors and tight graphic stylings to create images that jump off walls. Inspired largely by the traditions of pop art, his work integrates illustration, lettering, screen print aesthetics, humor, and even violence. POSE’s design reimagines the brand logotype within a contemporary portrait. The composition conveys modern expression and human experience as they are: constantly in flux, complex, and affected by environment and everyday experience.

imageBut how could you not love the work of the graphic genuis himself Mr Neville Brody, a pioneer in the fields of graphic design, art direction, and digital typography. With a career spanning four decades, he is widely acclaimed for his iconic typeface designs on such iconic publications as THE FACE and of course, Arena magazine. Neville’s design  reinterprets the Gap logotype letterforms using fluid lines and spaces that create an infinite gridded loop where cultural life pools take place and grow.


1 Comment

  1. 30/05/2015 / 23:20

    Gap’s remix tees look awesome. loved the colorful one 🙂

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