Velvet, soft to the touch – Velvet, a brand you should get to know

Screen Shot 2015-04-27 at 13.27.18You may not be familiar with Velvet as a brand just yet but you will definitely thank us once you’ve discovered and boy you won’t regret it. What began in 1997 simply as an aspiration to create luxurious, directional t-shirts that embodied the California lifestyle, has evolved into a full collection recognized today for its crafted, clean, elevated staples. Founded and helmed by Creative Directors, Jenny Graham and Toni Spencer(pictured), Velvet by Graham & Spencer is created using only the finest fabrics and is manufactured primarily in the United States.

The brand has three principle values: Quality, Construction and Comfort. The Velvet men’s collection launched in spring 2004, ranging from timeless tees to mid-weight knits, cashmere sweaters and outerwear, the collection is constantly evolving while staying true to Graham & Spencer’s core values.

For this season the collection can be defined by its sumptuous fabrications, with names such as Cotton Slub, Gauzy Whisper and Luxe Slub, all representing the quality of cotton and famed design aesthetic for understated luxury.

However, this is not only a brand with style, but a heart to go along with it.

Velvet optimises an impeccable off duty, LA-style and one thing you can always rely on the brand to is, it’s designed to flatter. It’s not only dedicated to making the world a more stylish place but a better one too. Since its launch back in 1997, giving back has been a part of the brand’s core mission. Each year Velvet by Graham & Spencer partners with charitable organisations and supports causes through the development of charity tees.

Our picks from Velvet’s Summer Collection

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