The Brains behind U Clothing are Rafal Antos and Don-Alvin Adegeest, the brand’s Creative and Managing Directors respectively. Rafal’s CV includes, previously designed for Gap Europe and Giorgio Armani mainline and oversees all areas of design and creative direction. Don-Alvin is an LVMH (Louis Vuitton Moet Hennessey) alumnus having launched Marc by Marc Jacobs in Europe, so not a bad pedigree, one could say.
They launched the brand back in 2012, under an ethos of creating an everyday wardrobe of modern, luxury streetwear. Desirable pieces considered at all levels: From design to execution, from sourcing to manufacturing. The collection consists of effortlessly cool pieces in gorgeous fabrics, made in Europe as sustainably as possible.
The collection for Autumn offers a shifting balance between modern day casual wear and classic athletic shapes translated into modern, luxurious pieces. The essence of which focuses on clean lines, fabric quality and masculine styling. This season took inspiration from work wear apparel and American sportswear.
Outerwear is a key feature in the collection, such as M65 field jackets, fishtail parkas and utility bombers which come in a variety of wools, including washed wool felt, printed wool melton and a double wool check. Key features include two-tone sleeves, twisted seams and utility pockets.
Sweaters, hoodies and joggers are a casual wear staple and this season come in ultra luxe fabrics such as alpaca jersey and brushed terry. Utility and work wear details can be seen throughout the collection, placing an emphasis on function. T-shirts and polos come in supima cotton and heather jersey options. Colours are subdued, with grey tones, military greens, navy, black, white and denim being the core colours.