Jimmy Choo is a brand renowned for its luxurious Footwear, whether that be their iconic womens collections or their Directional Mens offering. But over the last few season this brand has been spreading its wings and diversifying to other other product categories, whether that be breaking into the lucrative handbag market or the equally desirable fragrance sector.
The latest of these expansions into lifestyle is as The brand unveils its inaugural fragrance, Jimmy Choo MAN, capturing the spirit of the Jimmy Choo Man in an effervescent fragrance. Since the first men’s collection was launched in 2011, it has evolved as a diverse and versatile offering of shoes, bags, small leather goods and belts. The collection is an evolution of gentleman’s classics with a contemporary and sometimes surprising twist for the man about town. Attention to detail is pivotal with signature design details that include oversized tassels decorating a play on the traditional smoking slipper, camouflage prints with hidden burlesque silhouettes, playing card motifs on interpretations of the classic brogue and trainers feature decadent finishes in python and printed croc.
Jimmy Choo MAN has a powerful freshness set amongst a woody, aromatic fougère. The fragrance opens with crisp vivacity complemented with calming lavender notes. Mandarin essence tempers the citrus notes and blends with the subtle sweetness of fruity notes from honeydew melon.
Crisp notes of geranium accompany pineapple leaf resulting in a vibrant scent that blends harmoniously on the skin.
Finally, the heady ardour of rare patchouli dispenses its quintessentially moody and seductive temperament, transporting the senses to another world in which an orchestra of base notes and harmonies of warm, amber-based wood are blended to form a signature fragrance that is distinctive and alluring.
To make an impact into this intensely competitive market, you have to make your mark, having a great scent is no longer good enough. To make their impression felt the brand has cast the award winning British actor, Kit Harrington, as the face of its Autumn campaign. Best known for his brilliant role of Jon Snow in the Amazing HBO series, Game of Thrones and the upcoming Movie adaptation of the BBC Spy drama “Spooks”.