25 years, a Silver anniversary is something to shout about and make a fuss over and to celebrate this landmark event, one of the UK’s best loved streetwear brands, Boxfresh will launch a limited edition, capsule collection entitled ‘25’.
The brand began life with a market stall in Camden, North London in 1989 with a range of contemporary graphics printed onto vintage t-shirts. These garments were picked up quickly and became a staple amongst music artists and creative talent across the capital.
The collections that celebrates this monumental year will include 12 pieces of apparel and four footwear styles featuring the ‘QUARTER’ graphic on all t-shirts and sweats and as a label inside each product. The graphic represents not only a quarter of a century but also highlights Boxfresh’s US sport and street inspirations. When Boxfresh originally began, it was a store in London which sold exclusive American brands such as Carhartt and Penfield. ‘25’ celebrates this early heritage but brings a European sophistication to it.
In this collection, Boxfresh has also explored new areas in cut. Fits are are looser and oversized with longer length tees and shirts with extended tails and sweats, using super heavy weight loopback fabric. There are jackets with technical qualities and reflective 3M is featured throughout the pieces.