Don’t Rage against the Jean Machine

imageThe principles behind Jean Machine are pretty simple, but aren’t all the best ideas, to offer great quality, well-cut jeans and casual men’s clothing.  If only everything in life could be so well executed.

The British brand started life in the 1970s, where Jean Machine was the definitive denim store on the King’s Road in London. In 2012, it was re-launched by Chloe Lonsdale, daughter of the founder, who wanted to deliver the same easy, effortless denim experience for the modern man.

The brand offers three clean, contemporary jeans fits at its core: JM1 (slim), JM2 (straight) and JM3 (relaxed). They are made from the highest quality fabrics sourced from Japanese and European mills, and available in a selection of timeless ‘never out of stock washes’ and unique seasonal finishes. The concise collection of ready to wear complements the denim and includes shirting, jersey, knitwear, outerwear and the Jean Machine signature Denim Jacket and as a result offers an uncomplicated style and concise wardrobe staples for the modern man.

imageFor Spring 14 Jean Machine are following the success of their partnership for Autumn-Winter 2013, with the second of a genius collaborations with the Italian Fashion House Missoni. The two family-run businesses have used their specialist expertise to create new denim styles and washes elevated with Missoni’s renown knits in their subtle colour palate of the season.

The collaboration will offer the classic JM2 straight leg jean in three new washed out, grain-effect tones: dusty green, mustard yellow and muted blue, and One Wash, an essential blue.

Jean Machine X Missoni

Jean Machine X Missoni

They will feature Missoni knit pocket bags in this season’s deep blue and black. The same colours will also be offered in a new trouser shape, the Luxor, designed specifically for Missoni. The Luxor is a smart denim-trouser with a fuller waistband and pleated front, and will also be available in Ecru. Jean Machine’s signature JM4 denim jacket will be customised with Missoni knit pockets and will be available in Ecru and One Wash.
The underside of the collar will be lined in Missoni knit and will be detachable.

Double Denim never looked so good !

Double Denim never looked so good !

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