Where do they put it ? Is a question I often ask when I find myself in the Internationally renowned Temple of Consumerism, Selfridges. It literally seems to be like some sort of TARDIS which is able to squeeze in more and more interesting collaborations, brands, themes and what-have-you. Last week it was the AMAZING Louis Vuitton Townhouse, this week its the turn of Mallorcan Footwear and accessories brand Camper to exclusively showcase its Camper Together collections on its world leading men’s shoe floor.
The area will include Camper’s innovative and unexpected collaborations with Kvadrat, the Scandinavian upholstery manufacturer, Bernhard Willhelm, whose unconventional style developed the hugely popular Himalayan sneaker(see below), yes you read that correctly, and Romain Kremer’s conceptual hybrid shoe. These will sit beside Camper’s signature range of men’s shoes in Selfridges Oxford Street flagship store, one of the most recognisable department stores in the World. The history of the two retailers is almost parallel – Camper’s Spanish heritage begins in 1877 and Selfridges, (as fans of the popular ITV period drama will know) in 1909. Both established by pioneering fearless visionaries, Antonio Fluxa and Gordon Selfridge respectively.