Oliver Sweeney pops up in John Lewis – Oliver Sweeney Shoe Tattoo pop up in John Lewis Flagship Store

Screen Shot 2013-06-03 at 19.19.35Oliver Sweeney is somewhat of a legend when it comes to Mens footwear, from the age of 16 when he ran away from home and lived for a time on the Circle Line in the London Underground, no that isn’t a mistake on my part, you read it right. This is where he saw an advert in a Shoemakers window looking for an apprentice, the rest they say is history.

Since its foundation in 1989, his signature company, has always made its own path through the industry pitfalls. With a good eye for sharp but always comfortable footwear. Built around their unique Anatomical Last, which mimics, as accurately as possible, the profile of the human foot. A celebrated design created after years of research, it’s sculpted to give support to the arch, the instep points to the big toe, like the real foot. A gentle twist through its length simulates the natural shape of the foot, and helps reduce rolling to the outside of the foot.

From now until June 24th, Sweeney has opened a pop up shop housed within one of the UK’s most well known and trusted retailers John Lewis. During this time, in it’s flagship Oxford Street store, the shop in shop will stock a wide selection of their Footwear, Outerwear and Accessories. Throughout its duration Sweeney will be bringing their unique shoe tattoo service, what tattoo a shoe ? Poppycock ! No, no Oliver Sweeney will be offering you the chance to create a pair of shoes with your own exclusive, indelible mark. Perfect for commemorating your wedding day this summer or for letting your dad know that he’s one of a kind this Father’s Day. Tattoos can be of any design, size and location, the only recommendation being to choose a tan or light coloured shoe or accessory to ensure the best outcome, but hopefully, that goes without say, yeah ? And the tattoo service will be free of charge at John Lewis with every pair of Oliver Sweeney shoes or tan accessory purchased.

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