What makes a Uomo – Uomo, the new fragrance from Ermenegildo Zegna

 

 

ZEN_FY14_Uomo_100ml_wBox

 

 

 

The House who produces the subject fragrance of today’s post are not only a mouthful to say but are the very embodiment of a fusion between tradition and luxury, Ermenegildo Zegna are one of the most renowned luxury menswear brands to hail from Italy. Founded in 1910 in Trivero, near the Italian Alps, a young Zegna dreamt of creating a renowned textile company using only the finest of materials. Today the company is still run by the fourth generation of Zegnas, the brand is available in over 100 counties globally and was the first luxury brand to venture into the Chinese market back in 1991.

Onto Uomo, the fragrance, this was developed by renowned master perfumer Alberto Morillas, who has created iconic scents for amongst others Calvin Klein, Giorgio Armani & Yves Saint Laurent. For this masculine fragrance, he went for an unusual combination of two ingredients, one from nature and one from Man. From nature there is the citrus of Bergamot, cultivated at the Zegna’s proprietary fields in Calabria, Italy. From Science floral Violettyne, this innovative molecule captures the purest essence of natural violet leaves but gives it an electrified quality, together they create an explosive combination.

This combination is then finished with a touch of elegance in Vetiver and grounded with the masculine tones of Cedarwood. The fragrance comes in a trio of grooming accessories completed with an after shave balm and a hair and body wash.

 

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