This summer sees the online launch of luxury men’s swimwear brand, Harry Elliot. Harry’s inaugural collection brings a fresh, British look to the men’s luxury swimwear category, combining tailored cuts with a classic colour palette range and iconic British patterns, so throw out those speedos or tired looking board shorts.
The brand spans three key designs – bright blocked colours, pastel pinstripes and simple, but iconic, British patterns featuring spitfires and j-class yachts.
All swim shorts are tailored in London to create a smart and bespoke cut. Elliot’s designs are streamlined to a slim fit to create a versatile look and the effect of a longer leg. This signature cut lends itself perfectly for wear both on and off the beach with ease.
Exclusive to the brand is the collection’s unique fabric, sourced specifically to endorse the brand’s key principles of comfort, versatility and functionality. Eliminating the hassle of dealing with wet swim shorts after a swim, the fabric incorporates the latest innovations in finish to create a material that is cotton-soft, quick-drying and uniquely water-resistant !!!!
With a very British summer upon us, Harry Elliot’s founder, Harry Jarman, is proud to be celebrating the launch of the brand’s timely ‘Tailored in London’ collection. ‘‘Incorporating British tailoring is of great importance to the brand. As well as producing beautiful swim shorts with the latest design innovations, we want to support Britain’s skilled manufacturing industry and ensure every pair of shorts is made to the highest quality cut and finish.”