Ben Sherman are a brand who have been through a number of changes in recent times and to be completely honest, pretty much all of them have been for the best and seen the greater improvement of the brand. Ben Sherman has stood the test of time, from being founded in 1963, their cult classic “Oxford Button-Down Shirt” has proved to be a wardrobe staple throughout the decades transcending trends and sub-cultures. Now taking a fresh look at fragrance and following the success of their first launch “Ben Sherman Original” Ben Sherman Gold is launching ahead of the London Olympics and Ben Sherman’s 50th anniversary.
Gold is a rich, woody, masculine scent housed in a Brit art-inspired gold Union Jack shaped bottle. It has a base of Sandalwood, Musk, Amber & Tonka Beans, blended with that all important Patcouli, Oud, Vetiver and Cashmeran. Then it has a Top note, as we call it in the business, don’t you know, of Jasmine.
Now remember, Always believe in your soul. You’ve got the power to know, you’re indestructible. Always believe in, because you are, Gold ! Glad that you’re bound to return, there’s something I could have learned, you’re indestructible, always believe in…… Sorry, I don’t know what came over me it must be the blinking Olympic Fever.
Forgive my scepticism, but I think the brand has an image problem now. It’s a bit…… well……………. chavvie.
Nick please take my word take another look at the brand. What they have done recently, is really fresh and they have completely moved away from any of those perceptions you may have had. Have I let you down before ?
hahaha…………….well, I’ll look. I’m in Jenners tomorrow where they have a concession (I think). Watch this space……